Omg, this is the best marketing play I’ve seen in a long time.
Molson, a beer company and partner for the PWHL, or the Professional Women’s Hockey League, decided to re-vamp the jerseys for the league to announce their partnership.
They saw a problem: many of the women on the team have long hair, so while they are playing… their names are covered.
Molson's solution? Put the players' names on the bottom of the jerseys and their sponsorship logo on the top.
“We covered our name so hers could be seen.”
To make it even better, the campaign was launched on International Women’s Day.
What do you think? Because I think it’s SO GOOD.
I will never forget this night or this scene ever in my life. This was the most meaningful game I've ever gotten to be a part of in any sport.
I think we all needed a little something like this. It was great to witness joy again. #ForLewiston
Travis Kelce has filed 5 new trademarks:
1. TRAVIS KELCE
2. KILLATRAV
3. ALRIGHT NAH
4. FLIGHT 87
5. KELCE'S KRUNCH
The filings claim that Taylor's boyfriend will use the trademarks to offer pins, posters, bobbleheads, clothing, and even a cereal.
#TravisKelce#TaylorSwift
Canva just dropped their all in one Magic Studio, the BIGGEST AI upgrade ever
Professional designers are facing an extinction-level event...
12 of the wildest things it can do:🧵
The greatest luxury brands in the world spend centuries building a brand around exclusivity.
To do this successfully requires a tight control over supply, distribution, and brand perception.
But, a new wave of social media trends is changing everything.
Enter, Goyard 🧵
SNEAK PEEK: @CanvaEdu has been secretly meeting with the amazing team @NextGenPF. We're teaming up to help improve the financial lives of the next generation 💵 🪙💳
We can't wait to share the details—more info coming soon!! 🎉
#FinLit#FinancialLiteracyMonth@canva