𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎

Diplomat | Government | Real estate | Host | Cars
Founder @Marquessassets
Cybersecurity Analyst @Montclaircyber
CEO Bellarie Realty & Bellarie Autos

[Montclair Cyber Security @Montclaircyber]

At Montclair Cybersecurity, we help businesses, institutions, and critical organizations stay secure in an increasingly connected world.
Our mission is simple: deliver trusted cybersecurity solutions that strengthen resilience, protect critical assets etc
#cybersecurity

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎 @ms_billionairee]

@Montclaircyber
Cybersecurity is no longer just an IT issue, it’s a business priority.
Every click, login, and connected device is a potential entry point. Organizations that invest in cyber resilience today are protecting their future.
#CyberSecurity #DigitalDefense

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎 @ms_billionairee]

I’ve always believed exceptional assets deserve exceptional platforms.

Today, we begin building Marquess, a global destination for extraordinary real estate, Cars, Jets, yachts, and collectibles.

[MARQUESS GALLERY @Marquessgallary]

Introducing Marquess.
A private registry of exceptional assets from around the world.

Real Estate • Cars • Jets • Yachts • Collectibles

Exceptional Assets. Global Access.

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎 @ms_billionairee]

Building wealth requires understanding assets.

Not everything that makes money is an asset.

A true asset is something that continues to create value, grows over time, and has the potential to multiply.

[Nanyo 💋🖤 @Nanyo_sae]

Go and apply!
You apply online from Nigeria.
If you're shortlisted, WHO conducts interviews (usually online).
If you're selected for an on-site internship, WHO will send you an offer.

https://t.co/XtnqMYGTWX

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎 @ms_billionairee]

@edwardlando Interested. I’m building a PropTech company focused on making real estate investing more accessible Globally. Would love to connect with you

[The School of Hard Knocks @hardknocksedu]

The number one thing that separates the middle class and the wealthy…

I asked a Dallas private equity entrepreneur:

-How somebody can stand out in the business world today.

-The number one thing that separates the middle class and the wealthy.

And the best industry people should be looking to get into in today’s world.

[Oyindamola🙄 @dammiedammie35]

This guy is back in Nigeria to interview another young billionaire, Mr lyinoluwa Aboyeji, he has built a 2 billion dollar company and Mark Zuckerberg ended up investing in one of his companies too🥶✨

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎 @ms_billionairee]

What’s one business lesson that completely changed how you think about making money?

[Tuchel @Officially_Kriz]

She is good and Bolaji is soo great at negotiation.

[The School of Hard Knocks @hardknocksedu]

What’s the best industry that people should be looking to get into?

Houston multi-millionaire and cybersecurity entrepreneur shares the best industry people should get into and what keeps people broke.

[The Wolf Of #ALTCOINS @EnekemG]

As a founder, If you’re raising venture capital, sitting in board meetings, or speaking with institutional investors, there are about 30-40 business terms you should know cold. I have been doing this for more than 10years so these are the ones that matter.

⸻

1. WACC — Weighted Average Cost of Capital
This is one of the most important concepts in corporate finance.
Meaning
The average cost of every dollar the company uses to finance itself.
Money isn’t free.
A company can obtain money from:
Equity (selling shares)
Debt (bank loans, bonds)
Each has a cost.
WACC combines both.
Example:
You need ₦100 million.
You raise
₦60m from investors
₦40m from the bank
Investor expects 20% return.
Bank charges 10% interest.
Your WACC is
(60% × 20%) + (40% × 10%)
= 12% + 4%
= 16%
Meaning:
Every project you invest in should ideally earn more than 16%.
If not, you’re destroying value.

⸻

Why VCs care
Suppose you tell a VC
“Our expansion will generate 8% yearly.”
If your WACC is 16%
The VC thinks
“Why are you investing in something earning less than your cost of capital?”
Bad management.

⸻

2. CAC — Customer Acquisition Cost
One of the first numbers investors ask.
Formula
CAC = Marketing Spend ÷ Customers Acquired
Example
You spend
₦5 million on ads
Acquire
500 customers
CAC
= ₦10,000
Meaning
It costs you ₦10k to get one customer.

⸻

3. LTV — Lifetime Value
How much one customer generates before leaving.
Example
Customer pays
₦10,000/month
Average customer stays
36 months
Revenue
= ₦360,000
Gross margin
70%
LTV
≈ ₦252,000

⸻

Investors love
LTV : CAC
If
LTV = ₦250k
CAC = ₦10k
Ratio
25:1
Fantastic.
Generally:
Below 1:1 → Losing money
Around 3:1 → Healthy
5:1+ → Excellent (assuming the numbers are sustainable)

⸻

4. Burn Rate
How fast you’re spending money.
Example
Cash in bank
₦120m
Monthly expenses
₦10m
Burn rate
₦10m/month

⸻

5. Runway
How long before you run out of cash.
Cash
₦120m
Burn
₦10m/month
Runway
12 months
VCs almost always ask
“How much runway do you have?”

⸻

6. EBITDA
Earnings Before Interest, Taxes, Depreciation and Amortisation
Measures operating profitability before financing and certain accounting charges.
Think of it as
“How much does the business generate from operations?”
Very common in acquisitions.

⸻

7. ARR
Annual Recurring Revenue.
Critical for SaaS.
Monthly subscriptions
₦2m
ARR
₦24m
Investors love growing ARR.

⸻

8. MRR
Monthly Recurring Revenue.
If subscriptions
₦500k
Next month
₦700k
MRR increased.

⸻

9. Gross Margin
How much remains after direct costs.
Example
Revenue
₦100m
Cost to deliver
₦30m
Gross margin
70%
High gross margins usually make companies more scalable.

⸻

10. EBITDA Margin
EBITDA ÷ Revenue
Shows operational efficiency.

⸻

11. ROI
Return on Investment.
Simple.
Invest
₦1m
Earn
₦1.5m
ROI
50%

⸻

12. IRR
Internal Rate of Return.
Measures the annualised return of an investment over time.
Private equity firms use this constantly.
Higher IRR = better investment.

⸻

13. NPV
Net Present Value.
Money today is worth more than money tomorrow.
NPV discounts future cash flows to today’s value.
Positive NPV
Good investment.
Negative
Reject.

⸻

14. Cap Table
Capitalisation Table.
Shows
Founders
Investors
Employee stock options
Ownership percentages
Every startup should have one.

⸻

15. Dilution
Every fundraising round usually reduces existing shareholders’ percentage ownership.
Example
You own
100%
Raise investment
Now own
80%
You’ve been diluted.

⸻

16. Valuation
What the company is worth.
Pre-money
Value before investment.
Post-money
Value after investment.
Example
Company worth
₦900m
Investor puts
₦100m
Post-money valuation
₦1 billion
Investor owns
10%

⸻

17. TAM
Total Addressable Market.
Entire possible market.
Example
Nigeria spends
₦5 trillion yearly on facilities management.
TAM
₦5 trillion.

⸻

[Tuchel @Officially_Kriz]

Ruth, founder of Bhyldr Limited, is seeking N5m to revolutionize the building materials industry with her business.

After her presentation, the Lions started asking questions.

Then Kyari Bukar was shocked that her software developer didn't know the meaning of MVP.

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎 @ms_billionairee]

@DAMIADENUGA Ok

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎 @ms_billionairee]

Great businesses don’t only need capital.
They need strategy, structure, and the right investors.

@CedarCapitalHQ help ambitious companies become investment-ready and connect with opportunities for growth.

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎 @ms_billionairee]

Stop asking “How can I make more money?”

Start asking:
“How can I make my money work harder than I do?”

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎 @ms_billionairee]

The wealthy don’t just buy things.
They buy assets.
They buy equity.
They buy ownership.

The difference between looking rich and becoming wealthy is knowing where to put your money.

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎 @ms_billionairee]

A lot of businesses are working hard but still not making money because the brand doesn’t communicate value clearly. I help women turn ideas into brands and brands into income. That’s the work. Soft life is cute, but structured income is better. #womeninwealth

[The School of Hard Knocks @hardknocksedu]

He closed a billion-dollar oil deal with 3 words!

I interviewed the billion-dollar oil & gas entrepreneur @kolaKarim in Lagos, Nigeria, and I asked him how he got RICH!

I asked him for the secret to negotiation in business.

I also asked him if people need a lot of money to start a business in today’s world, and the importance of doing business globally.

Lastly, I asked him for the best advice he’d give the younger generation.

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙𝑎 @ms_billionairee]

@maziNdu4Real Think of it this way: instead of needing tens or hundreds of millions to buy a property, Equivest lets you invest a smaller amount alongside other investors. You own a fraction of the asset and benefit as it generates returns.

[𝐼𝑔𝑤𝑒 𝐴𝑚𝑎𝑟𝑎 𝐼𝑠𝑎𝑏𝑒𝑙𝑙�� @ms_billionairee]

@maziNdu4Real That’s exactly why I built Equivest.
to make real estate investing more accessible. Instead of buying an entire property, people can invest fractionally in carefully selected real estate assets and start building wealth with less capital.