Auwal Muhammad Sanni

🇳🇬 Exploring how Nigerians really make money
🎥 Business • Markets • Money • Technology
Founder & CEO @ More Value Digital Solutions
Nigeria Business Reality

[Auwal Muhammad Sanni @msani0248]

I don't know who needs to hear this, a lot of people are making comments about my profile pic, it's my mum and I. That's not my wife, so feel free to interact with me 😉, don't let that make you run away from me 😂 😂

[Auwal Muhammad Sanni @msani0248]

Before starting a POS business, choosing the location may be as important as buying the machine.
Operators we interviewed say customer traffic and transaction volume can change significantly from one area to another.
Same machine. Different location. Different reality.
#NigeriaBusinessReality #POSBusiness #morevaluedigitalsolutions Saturday

[Auwal Muhammad Sanni @msani0248]

📶 What would make you abandon your mobile network?

Cheaper data? Faster internet? Better coverage?

We asked students at the University of Ibadan.

Now your turn:

Which network are you using, and what would make you switch?

#NigeriaBusinessReality #morevaluedigitalsolutions #Panamá #jumuahmubarak

[Auwal Muhammad Sanni @msani0248]

₦40,000 in daily Keke collections sounds impressive.

But what remains after fuel, owner payments, repairs and other expenses?

We asked the riders.

Revenue ≠ Profit.

Watch Episode 6 of Nigeria Business Reality. 🇳🇬

#NigeriaBusinessReality #morevaluedigitalsolutions #viralvideoreels

[Auwal Muhammad Sanni @msani0248]

@usmanomolara3 I'm very good. The problem is that I'm in Ibadan right now 😐

[Auwal Muhammad Sanni @msani0248]

A Lagos POS operator told us he once lost close to ₦500,000 to a scammer.
An Abuja operator described another incident involving about ₦200,000.
In POS, one unverified transaction can become an expensive mistake.
These are their accounts.
#NigeriaBusinessReality #POSBusiness Roma Etihad #morevaluedigitalsolutions #yağmur #خوارج_کے_غلام_پکڑو

[Auwal Muhammad Sanni @msani0248]

Why do you keep your barber?

#morevaluedigitalsolutions #altın #قوم_کی_امید_عاصم_منیر

[Auwal Muhammad Sanni @msani0248]

Would you pass five salons just to reach your own barber?

Swipe through 4 things to check: the haircut, waiting time, clear prices and how complaints are handled.

#NigeriaBusinessReality #BarbingBusiness #CustomerLoyalty

[Auwal Muhammad Sanni @msani0248]

📱 PRICE, CAMERA, BATTERY OR BRAND — WHAT REALLY MAKES YOU BUY A PHONE?

We asked students at the University of Ibadan what influences their smartphone choices.

Is it affordability? Battery life? Camera quality? Storage? Or simply the brand name?

Different people have different priorities, but one question remains:

If money wasn't a problem, would you still buy the same phone? 🤔

Watch what these students had to say, then tell us your own answer in the comments! 👇

🎥 Nigeria Business Reality | Consumer Behaviour Series — Episode 02

#NigeriaBusinessReality #ConsumerBehaviour #UniversityOfIbadan #Smartphones #NigerianStudents

[Auwal Muhammad Sanni @msani0248]

Ask local makers which colours, sizes and quantities they reorder before stocking.

Would you rather make shoes or supply materials? Name a market near you. 2/2

#NigeriaBusinessReality

[Auwal Muhammad Sanni @msani0248]

Who supplies the shoemaker?

The materials side of footwear: shoe tops, soles, linings, glue and thread.

Choose a product line, describe it clearly and test a sample before a big order. With our Kano field footage. 1/2

#NigeriaBusinessReality

[Auwal Muhammad Sanni @msani0248]

You paid a POS agent ₦200. Does the agent actually keep ₦200?
Not necessarily.
Operators we interviewed say provider and transaction costs can still come out of the customer's service charge.
The customer sees the charge. The agent still has costs.
#NigeriaBusinessReality #morevaluedigitalsolutions #EXÉRCITODOLULAEMCAMPO #viralvídeo #viralpost

[Auwal Muhammad Sanni @msani0248]

Where do POS agents get all that cash?
Banks are only part of the answer.
Operators we interviewed described sourcing cash through traders, markets, other agents and their own networks.
The POS stand is visible.
The cash network behind it usually isn't.
#NigeriaBusinessReality #morevaluedigitalsolutions Arsenal saka Chelsea #viralvídeo

[Auwal Muhammad Sanni @msani0248]

@_TheLadyMo I've been investigating businesses recently, this is one of my videos from POS

[Auwal Muhammad Sanni @msani0248]

MTN, Airtel or Glo — which network do Nigerian students actually depend on? 📶

We asked students at the University of Ibadan.

Now your turn:

Network + Location + Rating (1–10).

Let's compare real experiences across Nigeria.

#NigeriaBusinessReality #morevaluedigitalsolutions #UniversityOfIbadan #Huracán #Perú

[Auwal Muhammad Sanni @msani0248]

Compare fuel and upkeep in ₦, refill travel, waiting and time off the road. Verify the conversion centre.
Riders: what works for you? Mention your city and experience. 2/2
#NigeriaBusinessReality

[Auwal Muhammad Sanni @msani0248]

CNG or petrol for a keke business? Our Abuja and Lagos rider interviews raise 4 checks: refill time, reliability, servicing and the workday cost. Individual experiences, not a national survey. 1/2
#NigeriaBusinessReality #morevaluedigitalsolutions #furry #jumuahmubarak

[Auwal Muhammad Sanni @msani0248]

How important is location to the success of a small service business?
In this Nigeria Business Reality episode, we spoke with barbers in Lagos and Kano about choosing a location for a barbing business.
Their experiences highlight three factors:
Visibility. Foot traffic. Customer profile.
A high-traffic location may expose a business to more potential customers, but it can also mean higher rent. A quieter neighbourhood location may cost less but require more time to build a loyal customer base.
The interesting point is that “busy” alone may not be enough — the type of customer in that area also matters.
For business owners: would you pay a premium for location, or keep rent low and invest in building demand?
#NigeriaBusinessReality #SmallBusinessNigeria #Entrepreneurship #BusinessStrategy #Nigeria

[Auwal Muhammad Sanni @msani0248]

Can a good barber fail because of a bad location?
Barbers in Lagos and Kano say visibility, foot traffic and the type of customers around you can seriously affect a barbing business.
Would you pay higher rent for a busy main-road location, or choose a cheaper neighbourhood shop?
#NigeriaBusinessReality #SmallBusinessNigeria
#morevaluedigitalsolutions #Panamá #viralvídeo

[Auwal Muhammad Sanni @msani0248]

Who will buy? What sizes, prices and quality do they want?
Would you learn this trade? Which overlooked business should we cover next?
#morevaluedigitalsolutions #سلامتی_کا_امین_سپہ_سالار

[Auwal Muhammad Sanni @msani0248]

The business behind your cooking pot:
Understand the craft, training and cost per unit before copying the business.
#NigeriaBusinessReality