Manny Schoenhuber

Attorney for Europeans Making it BIG in America | Podcast Host of “Transatlantic Titans” | Author of “Mastering Market Entry: USA” | Former Football Pro

[Manny Schoenhuber @mschoenhuber]

An Austrian client's US insurance policy was completely inadequate.

The broker had never worked with a European subsidiary before.

We caught it before they signed.

Taxes and insurance aren't a "later" problem. Chapter 11 explains why.

🎧 Audio session out now. https://t.co/bt9RBGVSrX

[Manny Schoenhuber @mschoenhuber]

Great booth. Great feedback. Zero follow-up. Sound familiar? In the US, the product isn't the problem, the approach is.

 One $1,000 steak dinner unlocked a $50M deal.

Watch why: https://t.co/BITsbfBAH4

[Manny Schoenhuber @mschoenhuber]

Your European contracts, hiring practices, and sales approach won’t work in America. Assuming they will is the most expensive mistake you can make.

Mastering Market Entry: USA closes that gap. #1 Best Seller. Get it before you learn the hard way.

👉 https://t.co/jIFA3TRzC9

[Manny Schoenhuber @mschoenhuber]

A Danish client made more in Q1 2023 from their US subsidiary than their entire company made the year before.

That's the scale of opportunity in America.

If you're not growing, you're dying.

Chapter 10 shows you how to scale.

🎧 Audio discussion out now. https://t.co/bt9RBGVSrX

[Manny Schoenhuber @mschoenhuber]

Pepsi nearly lost a $32M lawsuit over one missing disclaimer.

Another company translated their European contract into English and nearly lost their US business.

Your product doesn't protect you in the US. Your contract does.

Watch here. https://t.co/BITsbfBAH4

[Manny Schoenhuber @mschoenhuber]

$5.1 trillion in FDI in the U.S. Over 60% from European companies. Your competitors are already there, growing, and scaling.

Mastering Market Entry: USA is the playbook they used. #1 Best Seller.

Get yours before you fall further behind.
👉 https://t.co/jIFA3TRzC9

[Manny Schoenhuber @mschoenhuber]

European companies show up to US trade shows with the best product in the room.

And still don't close.

Why? Americans buy relationships, not specs.

One client spent $5K on a dinner. Landed a $70M deal.

Chapter 9 breaks it down.

🎧 Audio Discussion out now. https://t.co/bt9RBGVSrX

[Manny Schoenhuber @mschoenhuber]

One feedback email to a rejected candidate became a discrimination lawsuit.

Another company lost $15M to a US team with zero oversight.

The fix is a two-manager bridge model, and knowing US hiring law cold.

Watch the full breakdown: https://t.co/BITsbfBAH4.

[Manny Schoenhuber @mschoenhuber]

If you’re a European company thinking about the U.S. and you haven’t read this book, you’re about to make expensive, avoidable mistakes.

#1 Best Seller. Written by a German-born Partner at one of America’s largest law firms. Endorsed by chamber presidents and consul generals. 5 stars. Essential reading.

Inside:
Four Es framework.
Three Pillars of Limiting Liability.
Core Four team.
Contracts.
Entity structure.
Hiring.
Sales.
Scaling.

Not a motivational book. A system. Every chapter is actionable. Every framework saves you time and money.

Available on Amazon. Get your copy today. https://t.co/oXxORIhQZU

[Manny Schoenhuber @mschoenhuber]

A German manager wrote in an email that they hired someone younger.

In Europe: normal.
In the US, an age discrimination lawsuit.

Managing your US subsidiary the European way is one of the most costly mistakes you can make.

Chapter 8 shows you how to do it right.

🎧 Audiobook out now - https://t.co/bt9RBGVSrX

[Manny Schoenhuber @mschoenhuber]

Danish company. Austrian company. Two real stories. Same mistake.

US lawsuit reached straight through to European assets.

A blocker entity stops that cold.

New video shows you how to build the legal fortress.

🎬 Watch now - https://t.co/BITsbfBAH4

[Manny Schoenhuber @mschoenhuber]

5 stars European American Chamber of Commerce, Texas.

Essential reading: Literary Titan. 4.5/5  IndieReader.

The people who see European companies struggle with U.S. entry every day are all pointing to one book. #1 Best Seller.

👉 https://t.co/jIFA3TRzC9

[Manny Schoenhuber @mschoenhuber]

A Danish company did US business for years with no US entity.

One lawsuit. Everything exposed.

One US subsidiary is all it takes to protect your European assets. It's the most important — and least expensive — step you can take.

Chapter 7 explains how. 

🎧 Audiobook out now - https://t.co/bt9RBGVSrX

[Manny Schoenhuber @mschoenhuber]

DIY US expansion feels smart. Until it isn’t.

The right move: the European Advantage + the Core Four in the right sequence.

Lawyer → CPA → Banker → Insurance. New video shows you how to build a team that wins.

🎬 Watch now - https://t.co/BITsbfBAH4

[Manny Schoenhuber @mschoenhuber]

Born in Germany. Former pro goalkeeper. Now a Partner at Nelson Mullins, helping European companies enter the U.S. every day.

Mastering Market Entry: USA isn’t theory, it’s from the attorney who lives this work. #1 Best Seller.

Read it before you spend a euro on expansion.

👉 https://t.co/oXxORIhQZU

[Manny Schoenhuber @mschoenhuber]

Steve Jobs had a team. Elon Musk has a team. You need one too.

Your US market entry Core Four:
⚖️ Lawyer → 🧾 CPA → 🏦 Banker → 🛡️ Insurance Broker

European-born, US-based. They speak your language.

Chapter 6 breaks it all down.

🎧 Audiobook out now.  https://t.co/bt9RBGVSrX

[Manny Schoenhuber @mschoenhuber]

Too early = Planetary Resources.

Too late = losing the customer while you sort paperwork.

The Goldilocks moment is real proven product, solid base, and the US already calling.

New video shows you how to find it.

🎬 Watch now - https://t.co/BITsbfBAH4

[Manny Schoenhuber @mschoenhuber]

The #1 reason European companies avoid the U.S.? Not money. Not talent. Fear of lawsuits. Litigaphobia.

Mastering Market Entry: USA shows you how to build a legal firewall that makes that fear manageable. #1 Best Seller on Amazon.

👉 https://t.co/jIFA3TRzC9

[Manny Schoenhuber @mschoenhuber]

The US market is not waiting for you.

Too early = no proof of concept.
Too late = too many funding rounds, no US business plan.
Just right = proven product, European demand, ready capital.

Chapter 5 breaks down how to know where you stand.

🎧 Audiobook out now - https://t.co/bt9RBGVSrX

[Manny Schoenhuber @mschoenhuber]

Litigaphobia is real.

But here’s the truth Germany often has more lawsuits per person than the US.

The Wild West myth is overblown.

The right structure (entities, contracts, insurance) changes everything.

New video breaks down every fear.

🎬 Watch now - https://t.co/q97fZI0ZnA