Sethu

Co-founder @Zluri_hq. Loves Quizzing, Photography, and Traveling.

[Sethu @msethu]

@1ndus @zoox I tired booking it while in Vegas. All time every time no Zoox was available. Surprised you got one’

[Sethu @msethu]

@suganshreyas Inimel singa paadhai dhan!

[Sethu @msethu]

Starting a company at 35 helps you exactly with this.

[Tai Lopez @tailopez]

Carl Jung was right when he wrote that if a man does not face his shadow by age 35 he will not improve. He will calcify. His defense will become his personality.

[Sethu @msethu]

@nikunj Thank you!

[Sethu @msethu]

@iVinay @CapitalOneCafe Nope. Didn't know existed. Will check it out. Thanks.

[Sethu @msethu]

I'd have thought that this was a wild idea until my trip to Santiago, Chile. All Santander bank branches in Santiago now use the cafe + banking model. Crowds are back in the ‘bank’ for a cup of ‘coffee’ and a meeting.

[Andrew Yeung @andruyeung]

This might be the wildest job posting of 2026.

A unicorn YC-backed AI insurance company @UseCorgi is hiring a Head of Cafe Expansion.

Up to $220,000 base salary and $1M in equity. The mandate: open 3+ cafes globally.

That's insane. But I love it.

[Sethu @msethu]

@ManishaRaisingh Using it more and more. Gotten better over time with names and places too.

[Sethu @msethu]

Brex is the first US credit card I used when I landed in the US. It is one of the best products I still use today.

‘Traditional’ bank embracing ‘new age’ fintech for $5B is ‘positively’ newsworthy.

[Nikunj Kothari @nikunj]

https://t.co/2aGcLhxKfk

[Sethu @msethu]

@damianplayer Ralph

[Sethu @msethu]

Beautifully articulated by @anupamsidhant. I moved to the U.S. two years ago, and I've seen this firsthand in California. I've been finding ways to put those in words, and couldn't have said it better than Anupam.

[anupam sidhant @anupamsidhant]

I recently went to the US for the first time, and came back with an uncomfortable thought :

Most of us are taught to build quietly.
Americans are taught to build loudly.

For the first few days, I did what every first-time visitor does. I stared at the roads, the buildings, the waymos and the sunsets. The spectacle works. It’s designed to. That’s the opening act.

But once the novelty wore off, something else became impossible to ignore. Beneath the infrastructure and branding was something deeper at play.

America is exceptionally good at telling its own story.

Not subtly. Not apologetically. Confidently. Almost aggressively.

🧵🧵

1/n

[Sethu @msethu]

When you can survive but can't get anywhere, something breaks. You're not desperate enough to accept any deal, but you're blocked from the deals that actually matter. The cognitive bandwidth that would have gone to survival instead goes to... frustration. Searching.

[sysls @systematicls]

https://t.co/FQe5bCBqW1

[Sethu @msethu]

@rohit14_ And… it worked!

[Sethu @msethu]

@rohit14_ 😂

[Sethu @msethu]

The channeling of #malayali energy to bring #SouthIndianFilterCoffee from California to the world via cold Oatmilk.

[Sethu @msethu]

@modi_radhe Anything like this is never good.

[Sethu @msethu]

@srikrishnang If you still have, send one my way.

[Sethu @msethu]

@KTmBoyle One of the points in reading the room (world) is that more adults are having fewer or no kids. That’s a significant trend. If Disney were to continue building for children, it’d most likely lose out in the medium to long term.

[Sethu @msethu]

@srikrishnang Nice touch to the number plate!

[Sethu @msethu]

@_sairamkrishnan If you are in the Bay next, I can recommend a few places where you get Suda Suda tea at 1 AM!