Michael J. Shapiro

Director of Content Strategy, Northstar Meetings Group. Content creator who covers #eventtech, #travel, #meetings & more for #eventprofs & #travelpros

[Michael J. Shapiro @mshap]

@tojulius @SietseBakker How far do you think I’ll need to go to source good espresso?

[Michael J. Shapiro @mshap]

@tojulius @SietseBakker 😂that’s exactly what I told our producer regarding my on-air espresso consumption

[Michael J. Shapiro @mshap]

@tojulius @SietseBakker Ooh tell me if you have any spare minutes to come by the booth at IMEX. We could do a video convo interview about OG event tech that should be reborn in new context. While drinking espresso

[Michael J. Shapiro @mshap]

@tojulius @SietseBakker That’s how Pathable started originally. That was their pitch anyway

[Michael J. Shapiro @mshap]

@tojulius That’s what I was just thinking. But it’s not how Bending Spoons generally approaches things

[Michael J. Shapiro @mshap]

@tojulius Well, I see where you’re going with this

[Michael J. Shapiro @mshap]

@tojulius 🤩

[Michael J. Shapiro @mshap]

@tojulius Interesting. I mean I can see this being beneficial but also potentially an obstacle. But this bears a longer conversation

[Michael J. Shapiro @mshap]

@tojulius But do you know if the comment today was AI-assisted??

[Northstar Meetings Group @NorthstarMeets]

What do you do when you're the longtime #eventtech market leader at a time when tech-savvy #eventprofs with Claude accounts are creating their own solutions? Apparently, you freshen up the image with a rebrand.

During this morning's keynote at the biggest @cvent Connect ever, Reggie Aggarwal unveiled a new logo, a new brand color and a promise to invest $1B in innovation over the next three years. Here's our take on the proceedings from @mshap:

https://t.co/qMIYhmfGIg

[Michael J. Shapiro @mshap]

@tojulius Salud!

[Michael J. Shapiro @mshap]

@tojulius I will do my best to muster sympathy for you while preparing an aeropress and turning on my 43” tv. Actually I’ll toast to you. Enjoy!

[Michael J. Shapiro @mshap]

@tojulius Which would not have improved the coffee situation

[Michael J. Shapiro @mshap]

@tojulius !!! Honestly you should get an espresso with that

[Michael J. Shapiro @mshap]

@tojulius Were it the Argentina game, mate might have been in the offering