Sara Arnold

marketing maven; social media dabbler; mosaic maker; country music lover; mom

[Sara Arnold @mssararenee]

WTH @PapaJohns and @Grubhub?? I ordered pizza 2.5+ hours ago and am STILL waiting. Can’t cancel order. Can’t get through on the phone. Terrible customer service. Never ordering again.

[Sara Arnold @mssararenee]

Truth! "Without great content, your design doesn't matter" @AaronBlau #OUTC18

[Sara Arnold @mssararenee]

Doing user testing with 5 users will uncover 85% of your website usability issues #Nielsen @angela__rosee #OUTC18

[Sara Arnold @mssararenee]

Section 508 extends far beyond the website. The website is just a sliver! @NYCNorma #accessibility #OUTC18

[Sara Arnold @mssararenee]

Screen readers can't read bolded text. If it's important, like a deadline, include copy like "Important!" #accessibility #OUTC18

[Sara Arnold @mssararenee]

Great reminder: "The disabled" are not an audience... they are part of EVERY audience. @thudfactor #accessibility #OUTC18

[Sara Arnold @mssararenee]

Content with at least one image ranks higher (but using lots of images doesn’t make a difference!) @joshuaddodson #SEO #OUTC18

[Sara Arnold @mssararenee]

If you can highlight text in a PDF, so can Google. Let Google index your PDFs! #SEO #OUTC18

[Sara Arnold @mssararenee]

40% of people abandon a website that takes more than 3 seconds to load. Are you testing your page load speed? #SEO #OUTC18

[Sara Arnold @mssararenee]

Google likes synonyms, so try to use variations in your website content @joshuaddodson #SEO #OUTC18

[Sara Arnold @mssararenee]

Keyword research helps you get into the minds of your audience @joshuaddodson #SEO #OUTC18

[Sara Arnold @mssararenee]

There isn't just one big email open rate for #highered. Consider where your audience is in the marketing funnel. @StephGeyer #OUTC18

[Caroline Roberts @pepperypen]

All about educating the users! “Educate your users not to use headings for design. Headings are used to structure content on the page.” #OUTC18

[Sara Arnold @mssararenee]

How do you know what works in email marketing? Test, test, test! @StephGeyer #OUTC18

[Sara Arnold @mssararenee]

Avoid the pinch and zoom! @StephGeyer #EmailMarketing #EmailIsNotDead #OUTC18

[Sara Arnold @mssararenee]

Focus your email calls to action on benefits and create a clear visual pathway that leads to conversion @StephGeyer #EmailIsNotDead #OUTC18

[Sara Arnold @mssararenee]

Clicking on a link in an email is the #2 leading way prospective students get to your #highered website. Email is NOT dead! #eexpect #OUTC18

[Sara Arnold @mssararenee]

Recommended read from @kimprieto: Everybody Lies https://t.co/hw9q07w3LB #OUTC18

[Sara Arnold @mssararenee]

Never thought I'd hear Britney Spears discussed during an #OUTC18 session. #keywordstuffing #thingofthepast

[Sara Arnold @mssararenee]

Do you have goals set for your calls to action on your site? If no, how are you measuring success? #OUTC18