Michaela Sullivan

UF Marketing Student

[Michaela Sullivan @msullivan_00]

Big thanks to @RayDayIBM & @GaryKoops for coming to campus to share advice with @UFPRDepartment ! I’m now done live tweeting the session :)

[Michaela Sullivan @msullivan_00]

“1. Be passionate” and “2. Be the best at what you do” -@RayDayIBM about the students and their future career paths!
@UFPRDepartment

[Michaela Sullivan @msullivan_00]

“Diversity and inclusion has been in the DNA of @IBM for years” says IBM data analyst Sunita Menon
So important!!
@UFPRDepartment

[Meital Abraham @MeitalUf]

“People are attracted to companies and causes where they can make an impact” - @RayDayIBM with words of truth! @UFPRDepartment @mdistaso #withUFPRSSA

[Michaela Sullivan @msullivan_00]

@RayDayIBM says that there is a debate on purpose now and how big companies are now switching from solely being profit focused to profit and purpose centered!
@UFPRDepartment

[Michaela Sullivan @msullivan_00]

Life lessons from @GaryKoops about staying up to date with the rapid pace of everything!

[Michaela Sullivan @msullivan_00]

“Never lose your curiosity” - Gary Koops
Such a true statement!
@UFPRDepartment

[Ana Lucia Emiliani @AnaEmiliani]

On the era of Fake News, “trust is the issue of our time, but also the opportunity of our time” @RayDayIBM says.

@UFPRDepartment

[Michaela Sullivan @msullivan_00]

With trust being such a big issue in communication, Ray Day says that becoming a trusted source should be a bigger investment for companies @UFPRDepartment

[Michaela Sullivan @msullivan_00]

“Most important thing we do [as communicators] is create stories” - @RayDayIBM @UFPRDepartment

[Michaela Sullivan @msullivan_00]

@RayDayIBM really emphasizing teamwork within the communications department! @UFPRDepartment

[Michaela Sullivan @msullivan_00]

Ray Day responds to the question of what were his big changes @IBM by saying with such a large and strong team, he went in asking the staff questions - what they were missing was the company story. He then set off to align the company story with all team members @UFPRDepartment

[Michaela Sullivan @msullivan_00]

Ray Day adds to this saying storytelling will stay the same, but what will change is how we tell those stories @UFPRDepartment

[Michaela Sullivan @msullivan_00]

“Where would you see us in a few years?” -@mdistaso This question was answers by Gary Koops by saying using media platforms will be how we spread news in the future!

[Michaela Sullivan @msullivan_00]

@mdistaso is starting the event by introducing Ray Day and his career before becoming CCO of @IBM! @UFPRDepartment

[Michaela Sullivan @msullivan_00]

In 20 minutes I’ll be live tweeting @RayDayIBM’s presentation about @IBM! Stay tuned for updates at the event 🙂 @UFPRDepartment

[Michaela Sullivan @msullivan_00]

Excited for @UFPRDepartment and @mdistaso ‘s host of IBM CCO @RayDayIBM tomorrow night at 5! I’ll be live tweeting the event from the Gannett Auditorium