mswd

[Patrick Tobler @Padierfind]

For years people have been screaming that Cardano needs better marketing.

Now there's a few options on the table:

- Cardano Summit 2049 by CF: Rejected
- Token2049 Sponsorship by Emurgo: 50% Rejected
- Rare Evo: TBD
- Influencer Marketing Proposal: TBD
- Hiring one of top agencies in the world, Serviceplan Group: TBD

What will it be? No marketing? Some marketing? Hiring a professional marketing agency?

[Patrick Tobler @Padierfind]

Tech is good. But Cardano needs users. We need marketing.

One of the biggest, most prestigious award winning marketing agency groups in the world has created a 56-page proposal for how to position & market Cardano.

Normally they work for companies like Uber, Coca Cola, BMW, Lufthansa, and so on.

This is a unique chance for Cardano.

Let's not waste it.

[⛏️Dr. Navjit Dhaliwal @NaVi_GaT0R]

This is the contradiction people keep ignoring.

Minutes before this, Charles posted about unity, governance, ownership, coordinationand being #strongertogether

Prior to this @HolgerCardano24 offered a private 1-on-1 to speak like adults, the response was

"Tell him to go to hell."
"He's trash."

The community should ask whether #stronger together is a principle or just a slogan when it only applies to people who agree

[🪏Blockjock-James Dont Hate Just Create @blockjock2017]

PSA: this vote is still live, and the path to 67% is now very clear for IO Cardano Upgrades as well as two others Consensus initiative and High Assurance.

The current yes side is sitting at roughly 59.95% with about ₳3.41B behind it.

To clear the 67% approval threshold, this vote needs about ₳395.6M more in yes votes.

That means the remaining non voting DReps are no longer background noise. They are the decision surface.

🔷 Needed to pass: ~₳395.6M

🔷 Cleanest path to passage:
Blockdaemon + Everstake
₳305.39M + ₳147.25M = ₳452.64M
🔷 Another viable path:
Blockdaemon + Cardano Foundation
₳305.39M + ₳135.76M = ₳441.15M
Without Blockdaemon, the lift becomes much harder and likely requires a broader stack of top non voters to move.

Biggest remaining non voting DReps by stake:
🔷 Blockdaemon — ₳305.39M
🔷 Everstake — ₳147.25M
🔷 Cardano Foundation — ₳135.76M
🔷 BTBF_XSP — ₳99.01M
🔷 Army of Spies — ₳96.03M
🔷 Dumpling🥟 — ₳83.28M
🔷 Peyton — ₳74.51M
🔷 Martin Lang — ₳74.44M
This is the practical read:

🔷 The vote is not over

🔷 The open stake still matters materially

🔷 The shortest route to passage is no longer theoretical, it is identifiable by name
🔷 If you care about the outcome, this is now a targeted outreach game, not a general awareness game
Bottom line: about ₳395.6M more yes is needed, and the path runs straight through the largest non voting DReps.

[Patrick Tobler @Padierfind]

Masumi Cardano on-chain transactions coming in nicely every day :)

[lace.io @lace_io]

🚨Scam alert

A fake mobile app is impersonating us on Google Play and the App Store by “SK App Technology” (see image below)

⚠️Our official mobile app is NOT live yet, we’ll announce it here first.

Stay safe. Use official channels only: https://t.co/X4bJSw6UjX

[Serviceplan Group for Cardano @SPforCardano]

We just submitted our budget proposal: "The Marketing-Powered Demand Engine for Cardano."
Here's what it is, what it costs, and why it matters.

THE PROBLEM
Cardano stands on strong technical foundations. Yet for enterprise decision-makers, it's not an obvious "yes" — not because the technology can't deliver, but because they're missing use-case clarity, proof, and engagement paths. The business world sees Cardano as a respected ecosystem. Not yet as first choice for enterprise infrastructure.

THE SOLUTION
A complete enterprise demand generation system that repositions Cardano as "The Blockchain for Serious Business." The system operates through a three-stage funnel: Attention →Proof → Qualified Leads.
Two recommended blueprint verticals: Institutional DeFi and Supply Chain Traceability — final selection to be validated with the GMC. Three pilot markets: UK, Germany, Switzerland. A central Cardano Hub serves as the evidence and engagement environment.
Directly aligned with the Cardano 2030 Strategy Framework — Pillar 2 (Adoption & Utility) and Pillar 4 (Community & Ecosystem Growth), supporting core KPIs: TVL, monthly transactions, and monthly active users.

THE INVESTMENT
12-month pilot. Four milestone-gated work packages — each one only unlocked when the previous one delivers. WP4 (V2 Supply Chain) is only released after the Q3 KPI checkpoint passes. Total investment: €2,978,738 (53% media, 47% agency — within industry benchmark). ADA surplus gets returned to the Treasury.

WHO WE ARE
Serviceplan Group — the only globally ranked agency that has built live Cardano infrastructure, deployed it in production, and holds a formal Cardano Foundation partnership. Official Intersect member. Masumi Network has been on mainnet since November 2024 with 25,000+ on-chain transactions.
Independent Network of the Year at Cannes Lions 2025 (19 Lions). #1 globally on WARC Creative 100 and Media 100. 6,500 people, 40+ countries, €866M revenue.

Full proposal and brochure in the reply below.👇

[Patrick Tobler @Padierfind]

Good Morning Cardano

Serviceplan Group, the marketing agency who also works for companies like BMW, Netflix, Amazon, etc. has just submitted an official Marketing proposal for the Intersect Budget process.

After 1.5 years of building Masumi & becoming closer & closer to Cardano, they've decided that they want to become Cardanos official Marketing partner.

Some disclaimers first:

1) I am an unpaid advisor to this proposal. Yes, unpaid.

I do not get any money if it wins but I've decided to give some of my time & help Serviceplan with connections into the ecosystem because I believe that professional marketing like this is very much needed in Cardano.

2) This is a joint proposal coming from multiple different agencies from inside the Serviceplan Group. Serviceplan has around 6000+ employees.

The team working on this is a different team than the one working on Masumi.

3) This proposal is not a grant or some speculative investment or so. It's an actual proposal for very specific work package that will be carried out. It's the first time SP has ever done "public pitch" like this, normally they're used to pitching in front of marketing departments of large enterprises. 6 months of work went into drafting this proposal. So please be nice, even when you have criticism. :)

4) Serviceplan is the only entity that I know of from outside of Cardano that has invested a Multi-Million dollar amount into Cardano development in recent years. I'm not sure I'm allowed to say the exact number but let's just say this: If they win this proposal + the Catalyst proposals they've received for Masumi, it will still be less than what they've invested into Cardano so far.

That alone should be reason to take a very serious look at this.

Now about the proposal itself:

The goal of this proposal is to broadly "reposition" Cardano as the Blockchain for serious business.

It's specially built so it captures Leads & distributes them into the ecosystem.

The main pillars that the proposal focuses on are 1) DeFi and 2) Supply Chain.

Now I highly recommend everyone for read through the full proposal, I will put the link to the PDF into the comments.

[FluidTokens @FluidTokens]

Smart Accounts are live!

For BTC, Ethereum and EVM users, this means direct access to Cardano DeFi with the wallet you already use.

Move USDC into your Smart Account → swap into $ADA, it’s that easy!

More yield, more markets, more ways to deploy capital.

[Dan Gambardello @dangambardello]

Cardano was mentioned 5 times (plus 3 citations) on the Google Quantum AI whitepaper.

And it was ranked in the second-best tier for quantum resistance, right behind purpose-built quantum-proof chains.

Above Ethereum. Above Solana. Above XRP.

The UTXO architecture gives Cardano a structural advantage that account-model chains don’t have.

So Google essentially said your spending keys can be protected on Cardano.

[LaPetite🦋🍄 @LaPetiteADA]

Use the chain. Make Cardano better. 💙

[⛏️Dr. Navjit Dhaliwal @NaVi_GaT0R]

After around 4 months of back and forth with Pentad & Intersect. Pentad steering committee decided not to reimburse Iagon for the Fireblocks integration fee.

@IntersectMBO recommend it to be approved but Pentad committee decided against.

This integration is a necessary stop-gap solution in order to provide institutional custody solutions for Cardano. If it goes well, this will lead to native integration. This is the solution that was recommend by Fireblocks to show ARR.

We also made steps early on to contact a host of dApps, market makers, capital funds, that could benefit from this solution to see what type of features they would like to see within the integration.

We even invited CF's Global Head of Technical Integrations @michaeldotada to make sure the features were in alignment with the goals. Michiel also attended every meeting leading up to the commercial agreement with Fireblocks.

This is Cardano wide integration, helps every CNT and at the same time provides $ADA native staking and voting features.

It is worth noting that FB wanted to work with us on this stop-gap integration and not the pentad members. They had the option of working with others and choose not to. Prior to pentad formalizing, we were assured by many of their members that they would have no objection to this reimbursement. Our plan was to go to the treasury prior to their pentad proposal being proposed within the Cardano treasury. We waited because of these verbal assurances.

@IagonOfficial will still continue this integration for Cardano and pay for the full fee. We don't plan to go to the treasury for a refund. We hope you like what we deliver. Excited for the end result!

[Circle @circle]

USDCx on @Cardano, a USDC-backed stablecoin with seamless access to crosschain USDC liquidity, is now available via Circle xReserve.

With USDCx, enterprises and end users can power payments, lending, trading, borrowing, liquidity provision, and more using a highly liquid stablecoin.
Supported at launch by Cardano DeFi apps @liqwidfinance, @MinswapDEX, and @SundaeSwap.

Key benefits:
✅USDCx is 1:1 backed by USDC held in xReserve
✅Fully interoperable with USDC across supported chains
✅Trust minimized with no third-party bridges required

**For the first 10 days, IOG will be covering all costs for bridging USDC to USDCx on Cardano, helping early adopters get started without fees or friction.**

Learn more: https://t.co/yOA12hJQDk

[Andrew Westberg @amw7]

Cardano SPOs and DReps and CC. YOU ARE ALL RUNNING OUT OF TIME!!!

Please vote YES on this parameter change. This is the LAST EPOCH to do so.

This parameter change allows smart contracts to DO MORE work in one Tx.

Sorry for shouting, but please get off your asses and do your job. RT for visibility.

https://t.co/hojAonSM9z

[Charles Hoskinson @IOHK_Charles]

Bitcoin is now officially on Lace.

[Midnight @MidnightNtwrk]

The Midnight Tokenomics Paper is live.

A new chapter begins—designed for sustainability, built for privacy, and engineered for real-world utility.

Explore how Midnight is aligning long-term incentives with a fair, transparent launch and a privacy-first architecture.
https://t.co/caHL37YkJf

[lace.io @lace_io]

🚀 Lace 1.24 is LIVE!

We’ve released some major upgrades to your Lace Wallet experience:

🟠 Bitcoin Mainnet support (audited & secure)
👤 Bitcoin Handle support
🗳️ https://t.co/ZIFEsI2llh links added for governance

The multichain era is here.

Check out the Lace 1.24 blog now & explore the future.

https://t.co/tywf9Fj8ax

[matiwinnetou @matiwinnetou]

I said this once and I will say this again. Please give $USDM and NBX full support in Cardano. They are supporting us without extremely expensive off-chain deals that likes of Circle / USDC have to pay to be listed.

Not only we should try to use @nbxcom as much as possible (I am using it more and more and brinding USD liquidity in) but also we should mint $USDM. Once you mint $USDM, the team can earn yield on it via traditional banking and that way they can finance operations including listings on more exchanges and more robust systems as well as rollout across more US states.

For many people this is a bit personal with Matthew Plomin including myself but also as a bottom up movement (in general). Many of us knew him personally perhaps not me but I spoke with many that spoke very highly of him as a husband, a father and a leader.

@USDMOfficial @nbxcom

#Cardano

[Charles Hoskinson @IOHK_Charles]

The interview lasted over 5 hours. I think it was one of the best I ever did

[World Mobile Chain @wmchain]

📡 Dev Mainnet SITREP: We’re moving. Fast.

Past 24H:

⛓ 136,369 transactions
💰 7,251 $WMTX in fees
⚡ Avg. block time: 0.505s

Progressive onboarding = real traffic.

🔍 https://t.co/8e41OxQ4so