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[mt1111____ @mt1111____]

🏔️

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@SpachusAus Australia was the great romantic egalitarian project of the world, and for a long time the envy of it. This housing BS is a fittingly tragic end to all that. Like watching a talented athlete, with all of God's gifts, turn to drugs, and slowly waste away.

[mt1111____ @mt1111____]

https://t.co/RDABnfvmLn

[Jason Cohen @asmartbear]

Multi-touch marketing attribution nearly impossible.

Even Shopify’s 600-person killer growth team can’t do it. They look at incremental channel lift only.

I know, there someone out there who made it work for some company. It’s not worth trying, for 99.99% of us.

[timbogong @timbogong]

@Potstirrer111 He embodies all that is wrong with modern Australia. A talentless ticket clipper who produces nothing of value that relies on govt policy for their “business model”. NDIS grifters are in the same boat. No wonder we have the same economic complexity as Uganda.

[mt1111____ @mt1111____]

@DrCameronMurray This doesn't adjust for population growth?

[Fernando 🌺🌌 @zetalyrae]

This poem is great. Pure horror.

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@DrCameronMurray

[mt1111____ @mt1111____]

@wrathofgnon Undoubtedly

[mt1111____ @mt1111____]

https://t.co/GksTikDSqg

[Build Australia @build_aus]

https://t.co/DhIKZUF5ry

[Gearside @gearside]

australia's renaissance will be an aesthetic one

[mt1111____ @mt1111____]

@liamzebedee still a great mystery how this works

[andrew chen @andrewchen]

There's a vast marketing industrial complex of agencies/consultants/advisors/whatever that promotes tech startups spending billions of dollars of unaccountable marketing budget. They're triggered by my anti-paid stance

but here's the reality:

- paid marketing is much, much worse than organic on every metric (conversion, ROI, etc)
- startups work on a fast time scale and can't manage LTV/CAC correctly beyond a months timeframe
- risk is asymmetric. a few bad cohorts can kill you (and btw, this has definitely happened)
- the age of easy/cheap ad inventory is over. Pricing is controlled by an oligopoly, it's all being algorithmically bid up, and ROI sucks at scale
- paid UA has S-curves. Early spend looks good, but plateaus and it's easy to get addicted
- if your product is growing organically already, you might just be cannibalizing and pulling forward demand you'd already get anyway
- high reliance on paid indicates weakness in the core product and value prop
- you can't build a 100m+ DAU product with the majority coming from paid UA (it's just obv math)
- going majority paid UA makes it 10x harder to raise VC capital down the line. For all the reasons on this list

the main benefit of paid is simple:

your agency/consultant/whatever spends money, some numbers go up, and you feel like you're doing something. It's simple to understand, you can apply it to every type of product, and every big co does it right?

Billions of dollars swap hands just based on this dynamic. But for startups I argue it's the growth lever of last resort, since it's the most commoditized form of distribution -- you should try to exhaust your other ideas, invest deeper in your product, and grow based on whats unique in the ways that only your startup can grow. That way your channels are as defensible as possible, built around your killer value prop

After all one day, you hit your CAC ceiling, your channel saturates, or worse, your competitors just do the same, copying your distribution strategy, dragging the whole industry into a prisoner's dilemma. When that happens, it's hard to incubate a bunch of new 0-1 channels to save your forecasts. The temptation is just to stretch payback periods, buy more, and ride it out. That's a dark path...

[mt1111____ @mt1111____]

@lowlandsapien I still think about Voss at least once a week

[mt1111____ @mt1111____]

https://t.co/g74b7foCVK

[mt1111____ @mt1111____]

burning https://t.co/DzzaDiYuLd

[Cam @harleybaghdad]

The phone is the most evil screen. The computer is somewhat evil but less so than the phone. The TV is benevolent.

[Hugo @lowlandsapien]

Powerful Owl eating a Southern Greater Glider
Both endangered
Yarra Valley, Vic

[mt1111____ @mt1111____]

@zetalyrae 👁️