Matthew

Founder @drinkYRBA | Carnegie Mellon alum | Live a life you’d choose again | Building a healthy lifestyle while working 75+ hours

[Matthew @MthwBuild]

Hey everyone, I’m Matthew! By day, I recruit CFOs, CAOs, & their direct reports. On nights & weekends, I built @drinkYRBA at 23 years old. I am a big believer that health is wealth.

If you care about clean energy, performance, and building things that last, let’s connect!

[Matthew @MthwBuild]

@jonaasw1 Absolutely! Fuck it we ball

[Matthew @MthwBuild]

@MaxHirsch13 Yo Max what’s going on man. I grew up on the mainline - love to see us making it out. Let’s grind

[Matthew @MthwBuild]

Any movie suggestions tn?

[Matthew @MthwBuild]

Love to see it 🫡

[BowtiedBadger @bowtiedbadgerr]

Excited to try this @drinkYRBA

[Matthew @MthwBuild]

Good taste 🤝

[Phil @pushpullrun]

Today’s X brand deliveries. @barbarianfitco and @drinkYRBA

[Matthew @MthwBuild]

@natecurtiss_yt LFG! Here we go Nate

[Matthew @MthwBuild]

@launch_llama Yessir Tom!! Here we go

[Matthew @MthwBuild]

@liamred_ Yessir Liam! Love it - keep the grind going beast

[Matthew @MthwBuild]

When someone says they need to quit drinking energy drinks but hasn’t tried @drinkYRBA yet

[Matthew @MthwBuild]

@carsonbhoffman Yessir Carson! Let’s build

[Matthew @MthwBuild]

Happy 3 years to my beautiful gf ❤️

[Matthew @MthwBuild]

@dimasyro Love it Dima let’s grind

[Matthew @MthwBuild]

Cheers to all the YRBA drinkers this morning

[Matthew @MthwBuild]

Today’s choice for me - Orange

[BowTiedTed (Bronze Age Arc) @BowTiedTed]

Here’s a @drinkYRBA team update from October. Lots happening behind the scenes with @well_with_julia & @MthwBuild.

Last time I posted one of these, we were just waiting on production. We’ve now finished production & started shipping orders.

A few things we’ve been working on:

1. Production & fulfillment
- Finished our production run of all three flavors (Orange, Lemon-Lime, Mixed Berry) - it was beautiful to see!
- Got integrated with our 3PL & started fulfilling orders.
- Have received a ton of feedback about a sample starter or a Variety Pack - will take some time to organize but will figure this out asap

2. Website
- We redid the design for our whole website. Genuinely took dozens iterations to get it where we wanted, but well worth it
- Did some loading/performance work. Desktop improved, mobile still needs work.

3. Subscriptions
- Internally "tried on" a few subscription offer ideas.
- We ended up launching with customers able to choose 1/2/3 boxes and delivery every 30/60/90 days. Larger orders get bigger discounts.
- Added renewal reminders and made subscriptions easier to manage from the account page.
- Like everything, we're trialing it our ourselves to "experience" things as the customer - this is the best way to run a business in my opinion - you have to be your harshest critic (but also the number 1 fan)

4. Emails & customer experience
- Refreshed some older Klaviyo newsletter designs, reorganized the flows, and archived old ones.
- Still working on this but it's much better than where it was.
- Updated the plain order/shipping/subscription emails to match the brand.
- Put together our launch thank-you and review campaigns.
- Added a short mixing video to the website to help people get the best experience with their first box.

5. Content & discovery
- Starting to work on creator materials and prepare for Black Friday.
- Fixed parts of our social analytics & website analytics reports and updated the website’s social sharing previews (used og:video)
- Got featured on Xchange Shop - thanks to @BowTiedWaddle for including us!
- Working on SEO & AI SEO - continuing to iterate - got some easy backlink wins on Crunchbase & Wikipage, but really want to nail AI SEO and start cranking on ads
- Team is operating at a high-level on the content side - we're posting across X, Instagram, and Tiktok - it's a huge unlock to finally have product in hand!

Onwards!

[Matthew @MthwBuild]

@startlinebuilds @founderclub2 Appreciate you Kiro

[Matthew @MthwBuild]

@shikalova_cro Thanks Kseniia! Let’s grind!!

[Matthew @MthwBuild]

CPG Twitter, where y’all at?

Looking to connect with more founders building consumer brands.

If you’re building in food, beverage, wellness, or anything consumer, would love to follow along 🤝

[Matthew @MthwBuild]

@filipscaleson Appreciate you Filip

[Matthew @MthwBuild]

Today’s flavor - Lemon-Lime

[Matthew @MthwBuild]

@oliverbldr What’s up Oliver - building @drinkYRBA