More Than Just Design

Purpose-driven Design & Marketing | Creative Design Thinking experts | Crafting impactful stories collaboratively | End-user focused | Evolve by Design

[More Than Just Design @mtjdesign]

Business is also about presence, reputation, and goodness and not just sales.
At MTJD, we help organisations express their unquantifiable impact.
These values matter. We shape brand stories

[More Than Just Design @mtjdesign]

At MTJD, we believe marketing is truth-telling—truer, not louder. We helped Epworth + Christian Aid launch a purpose-driven fund rooted in faith and hope. When brands align with belief, they create advocates—not just customers.

#PurposeLedBrands #FaithInAction #BrandWithBelief

[More Than Just Design @mtjdesign]

At MTJD, we design to make a difference. Our Bee Free project—partnering with Keele University & the NHS—creates a trusted hub for those facing long-term pain & mental health challenges. We gained insights from patients & clinicians that shaped our brand.

This impact fuels us.

[More Than Just Design @mtjdesign]

So proud to support Epworth & Christian Aid with their partnership launch at their conference. Through impactful visuals & messaging, we showcased how ethical investment drives global change in poverty, inequality, and climate justice, aligning perfectly with our mission at MTJD.

[More Than Just Design @mtjdesign]

**Thoughtful Thursday:** Fewer, smarter visuals that connect instantly. 👀✨

🧠 Attention spans are shrinking! What captures interest?
✅ Targeted imagery
✅ Emotionally resonant design
✅ Quick, clear messages

[More Than Just Design @mtjdesign]

🎯 Wednesday Why: Gestalt Principles
“The whole is greater than the sum of its parts.”

Ever seen an ad or website and instantly understood it? That’s Gestalt! 👁️‍🗨️✨

🧠 Why this matters:
Gestalt principles help group visual elements into intuitive patterns.

[More Than Just Design @mtjdesign]

**Friday Fun Fact: The Rule of Three in Design**

Logos like Adidas and Domino's thrive on the Rule of Three! This principle makes designs more engaging and memorable, leveraging our preference for triadic groupings. Simple yet powerful—don’t overlook its effectiveness!

[More Than Just Design @mtjdesign]

💬 Monday Muse: Design with Deep Purpose- Promote this vital service clearly and compassionately of The Salvation Army Family Tracing Service. Focused on justice and restoring family connections. ❤️

🧠 Key considerations:
- Clarity of message
- Emotional tone
- Visual hierarchy

[More Than Just Design @mtjdesign]

Friday Fun Fact: Shapes have meaning - Circles feel friendly and inclusive (think Disney), while squares symbolise stability and trust (like Microsoft ). Next time you see a logo, check out its shape—it’s no accident! 🛠️"
#BrandIdentity #GraphicDesignTips #CreativeMarketing

[More Than Just Design @mtjdesign]

Wednesday Why: Transforming research on online hate speech into a digital resource meant bridging evidence and empathy.
💡Why? Because emotionally charged topics need design that engages hearts and minds.
🎨 Colour with Intent: A vibrant palette signals urgency.

[More Than Just Design @mtjdesign]

Monday Muse: Design That Builds Trust – For Epworth's Cash Plus Fund brochure, we created visuals reflecting trust and clarity.
Connection + Clarity
🌲 Forest paths – accessible
🌉 Bridges – supported transitions
🏞️ Open landscapes – growth
💧 Waterways – guidance

[More Than Just Design @mtjdesign]

**Wednesday 'Why': Too Much Info Kills Engagement 🧠**
Only 12% of adults have strong health literacy, so clear communication is vital.

📌 **The Problem:** Overloaded info and jargon hinder patient engagement.

💡 **The Solution:**
✅ Use plain language.

[More Than Just Design @mtjdesign]

Monday Muse: The Power of Emotion in Property Marketing
At Trentham Fields, we learned that houses don’t sell—feelings do.

🏡 What does living here FEEL like?
✨ How does it enhance your lifestyle?
💛 What emotions come from a Trentham home

[More Than Just Design @mtjdesign]

🎨 Friday Fun Fact 🎨
Tiffany & Co. trademarked "Tiffany Blue"? 💎✨ This unique shade represents luxury and elegance, showcasing the power of consistent branding.

💬 Do you have a brand colour? Need help choosing one? Message us or comment below!

#BrandingFacts #Tiffany

[More Than Just Design @mtjdesign]

Wednesday 'Why': The Power of a Cohesive Icon Suite
Ever wonder why Google’s icons stand out? A cohesive icon suite boosts brand recognition, ensures consistency, and simplifies navigation.

- 🎨 Unified Colour Palette
- 🔄 Consistent Geometry
- 📲 Scalability & Simplicity

[More Than Just Design @mtjdesign]

**Wednesday Why: Is a Sale Really the Best Strategy? 🤔** Constant discounts can train customers to avoid full prices and diminish brand value.
Before slashing prices, ask:
🔍 Short-term sales or long-term loyalty?
🛍 VALUE or just discounts?

[More Than Just Design @mtjdesign]

Monday Muse: Today, we feel purpose! When insight meets creativity, magic happens! 🌟

Thrilled to see 700,000 students engaging with quizzes and 80,000 on the GCSE exam page. Knowing our audience fuels our passion for education.

How well do you know yours?

[More Than Just Design @mtjdesign]

Wednesday 'Why' - Numbers Don’t Lie
📈 Research shows that emotionally connected customers are:

• 2x more valuable than satisfied customers.
• Willing to spend 20-40% more for a brand they feel connected to.

💡 Want loyal customers? Make them feel seen, heard, and understood.

[More Than Just Design @mtjdesign]

**Monday Muse:**
🏡 A home is more than bricks; it’s a feeling.

While designing the Trentham Fields graphics, we focused on what life there means—capturing emotions and keeping little ones engaged.

✨ Kid's area
🌳 Large photography
👨‍👩‍👧‍👦 Highlighting key

[More Than Just Design @mtjdesign]

Friday Fun Fact: Ads You Didn't Realise Were Ads - In E.T., Reese’s Pieces sales soared 65% after their feature. 🍬 A pioneering example of product placement—now a billion-dollar industry!

What’s the most memorable product placement you’ve seen? 🎥