Here’s why I usually raise an eyebrow or two when I hear colleagues and peers pontificate on data insights, ad targeting and personalisation.
https://t.co/3mZ73B6sp8
A female colleague gave a very privileged, very old-school male client an answer he didn't want to hear this afternoon. He asked her to seek the advice of 'someone with authority', in the hope he'd get a different answer. I'm still seething several hours later.
“There is an obvious explanation for all these failures and missed opportunities: people are idiots”
https://t.co/COsSKhmEDK
Truly wise words from @TimHarford, which are especially applicable to my industry.