I have had business discussions with people and just walked away, most people actually lack vision.
They can't visualise scale!
For example, however profitable chapati business can be, invest 50k ugx and make daily 20k ugx profits, I cannot invest in it, it's not scalable.
Unless I'm entering it with a view of franchising it, there I know, I can scale to 1000 chapati stalls and earn millions monthly, other factors like quality control etc kept constant. But still, the margins will cause franchise issues, though we have scale at least.
If you're starting a business as a young Ugandan, profitability alone isn't enough, think scalability. If I give this business all my life, can it scale to billions?
I have given an example of chapati stalls, even if you have the best chapatis, you cannot operate 1000 stalls, 100 if you try and not die, but the margins on this aren't worth the hustle. However, same business can be approached in a scalable fashion, coupling chapatis with restaurants and provide it as a signature offer, that means you scale with restaurants or schools or...
Scalability!!!! Scalability!!!!! It's the only way a profitable business can become multi billion business.
Of course now if you think scale, you can start thinking about market based etc. The beauty of tech business, the whole world is your market base.
Currently I don't start any business without thinking scale from the start.
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