The new kit has launched.
To celebrate the launch of Arsenal's new kit, and Deel becoming the official sleeve partner next season, we're giving away a signed squad shirt 🔴⚪️
Retweet and comment below for your chance to win.
Winners will be announced on 21st May!!
Next season, @deel will become the official sleeve partner of @Arsenal 🔴⚪
When we partnered with @Arsenal last year, we set out to build something lasting, starting with rolling out Deel across their workforce and HR operations. Having our name on one of the most iconic shirts in world football is the next step in that relationship.
We made ‘Patchmaker’ with the club, a film featuring Viktor Gyökeres and Patrick Vieira. Worth watching 📷
Yes, I'm a PSG fan. But like every French kid, I grew up dreaming in front of Arsène, Titi and the Invincibles! #COYG
For years, we hit the same wall everyone else did.
You automate a few steps. Then complexity wins. And your best people are back to doing work that should run itself. That's what we set out to fix - not for our customers first, but for ourselves.
I'm proud to introduce Akai by Deel.
Akai is an interconnected system of agents that learns your workflows, automates every step, and gets smarter with every run - auditably, on any system.
Today, 100% of Deel's operations teams, across Finance, Tax, Treasury, Benefits, and HR, run on Akai. The results stopped us in our tracks:
→ 100,000+ cases handled automatically every month
→ 8,000+ hours of payment processing - now background tasks
→ Reconciliation that took 20+ days - now done in minutes
→ 100% automation in areas we couldn't reach after years of coding
→ 91,000+ manual hours saved every single month
Now, every team is now building agents themselves. No developers. No IT tickets. Just the people who know the work, running it. That's the ceiling we broke.
Now we're opening it up. With built-in voice, transactions across any payment method, and the ability to process and analyse any document or dataset - out of the box.
Your first agents could be running by tomorrow! Get early access at https://t.co/mMBMmX4fMT
It feels like the good old days.
That's the truth. Working at @deel right now feels like the early days when we were a tiny start up and every day was a sprint and pivot to build something new. Except now with AI it doesn't even feel like work. It feels like playing a video game where you keep unlocking new levels, new abilities, new ways to solve problems you thought were impossible. I find myself staying up late not because I have to, but because I don't want to stop.
Everyone is talking about how AI is changing the way companies operate, but there's no feeling like seeing it rapidly evolve in front of your eyes. It's amazing. Every person on the team is discovering new capabilities every day, shipping things faster than ever before. Engineers are no longer the bottleneck, they are moving faster than product managers and designers. Operators are building the workflows that they've dreamt of for years in a matter of days.
Most exciting of all, we’re launching our biggest internal breakthrough yet externally on Wednesday.
What a time to building.
Deel has acquired Sastrify, a leading AI-powered SaaS procurement & management platform.
Pumped to welcome Sven Lackinger, Max Messing, and the whole Sastrify team!
This is the 14th acquisition we've done at Deel.
Maybe good opp to speak about how we think about M&A:
- Don't make a deal unless it's a "hell yes"
Deals that didn't go very well were those that we were 70-85% certain. Aim for 85-99% certainty. There's enough information out there. Everything must make sense: product, roadmap, financials, and people.
You can't hope to convert hundreds of people into your culture. We go for those who already operate like we do.
Sven, Max, and their team are outstanding. We're lucky to now have them as colleagues.
- Acquire for expertise & accelerate time to market.
In 2019, we started going down the legal rabbit hole of hiring abroad. How to set up entities in other countries, different regulatory environments concerning payroll, gross-to-net salary calculations, tax compliance.
It took us 5 years of building to have an operationally great product. We can't pretend to do the same in 6 months for other products. People like Sven and Max -who have obsessed over theirs for 5-15- years are invaluable.
- We want to own 100% of the customer experience.
We started Deel IT with devices. Now we're expanding into the full software lifecycle - licenses, renewals, spend optimization. Customers want to use less vendors; it's simpler. And the more things we own at Deel, the more details we can be in.
- Integration time can get halved by doing the right things.
At Deel, we follow a simple process that cut integration time by 50%+ without adding extra risk.
Step 1: Rebuild frontend inside Deel while keeping the backend running underneath. v1 live within a month.
Step 2: Put that v1 in the hands of sales org so the 9–12 month ramp to selling comfort starts on day one.
Step 3: In parallel, engineering rebuilds the full backend natively and migrates all customers over 3–12 months.
Step 4: By month 12, the product is fully native and the sales team is already trained.
- AI is compressing the timeline even more.
The hardest part of M&A has always been rewriting backends, migrating data, and stitching systems together.
But engineers are shipping code at 4x the pace of two years ago. What used to be the bottleneck in every acquisition isn't one anymore.
And the faster you integrate, the faster you realize the synergies and compound your advantage.
- The only good deal is one where both sides look back five years later and say they're happy it happened.
Wednesday! 👀
The most ambitious launch in @deel's history. It's reshaped the company from the ground up and is the biggest internal breakthrough we've had.
I can't wait for you to see it.
“Transparency International Kenya works toward a corruption-free society by engaging communities, public institutions, and the private sector in the fight against corruption.” Titus Gitonga Transparency International KE
Technology is a key part of this mission.
🔗 https://t.co/zRoxfk4u1k
#Transparency #Governance #CivicTech @TIKenya
WHO IS KITU SEWER?
Born Paul Mboya, Kitu Sewer is a Hiphop enigma
Founding member of The legendary group Mashifta(MauMau Camp) alongside the late Gwiji.
Kitu Sewer is a mainstay, a pillar of the culture.
But for those who don't know..
This is Kitu Sewer
A thread 🧵
Excited to welcome both @thejoekauffman as @deel's new President & CFO and @pbouaziz - stepping into the role of Executive Chairman & Chief Strategy Officer.
We are SO excited to have Joe on board - he brings a wealth of finance, leadership and public markets experience that will help Deel as it continues to scale.
And as always, I’m grateful for each day I get to work with Philippe, who has been pivotal to Deel’s success.
This is another huge milestone for us, in an already great year - more below 👇
https://t.co/JihfJX6Mua
Introducing: AnyTime Pay 💸
"Payroll is on the 30th - but give me what I've earned till today."
This changes everything for 500M+ employees living paycheck-to-paycheck.
Deel is at $1B+ ARR serving only 1.5M employees. AnyTime Pay is how we completely change the payroll industry and 10x our scale.
Imagine this: you're a retail employee at a Deel-powered company. You take your earned pay on the 10th for rent, again on the 20th for groceries, and again on the 30th.
Once you experience that freedom, waiting 30 days to get paid anywhere else will feel ancient.
73% of employees say a one-week delay in their paycheck would cause major stress. That's because life is built around payday.
So why hasn't anyone done this before?
Because employers need to remit the correct taxes for each employee and mid-month payments would require instant tax calculations - which has been impossible.
Here's how it works today: Companies send employee data to local payroll providers who manually calculate taxes based on hundreds of constantly changing laws (brackets, job type, country, gender, etc.). The provider calculates everything and sends it back. This entire process takes 10+ days.
The bottleneck is that employers have to wait 10 days to know how much tax to remit for each employee, making mid-month payments impossible.
It's such a huge problem that there's a $1T loan industry to help people cope with 30-day pay cycles. 40% interest credit cards, BNPL, payday loans - they exist because people can't access their own earned money.
Deel is changing that. We're building global payroll infrastructure across 160 countries - our own rails that calculate taxes in real time.
Gross-to-net happens instantly, taxes are computed in seconds, and employees can access their earned pay - anytime.
This might sound boring. But to 500M+ employees living paycheck-to-paycheck, this is life-changing.
Deel has raised $300M at a $17.3B valuation
We started about 6 years ago, struggling to even make $10K.
I've never shared this before because of how embarrassing our start was.
The story of how we went from $1K to $1B and the advice I'd give to my younger self: