Who are MultiChain Advisors Inc.?
We are the premiere Web 3.0 consulting firm that you've never heard of.
For a long time, we have been operating in the background. Now, it is time to reintroduce ourselves.
So what are we all about?
Tomorrow, we’re unpacking the distribution layer behind user acquisition.
Most teams can get the market to look once.
The harder part is staying in front of the right audience long enough for attention to turn into action.
Social impact, media distribution, partnership co-marketing, and community networks all play a role.
Because hype may create the opening, but distribution is what turns it into acquisition.
June 4 | 11:30 AM EST
Register here: https://t.co/dtkZp2vRL1
Strong initiatives do not automatically create sticky users.
Web3 teams need to design repeatable habit loops: trigger, action, value, return♾
When every activation creates a clear value moment, communities have a stronger reason to come back.
In this clip, our COO, @Northernapez, breaks down how user psychology shapes long-term retention and community stickiness.
Our founder, @cryptoape , joined @primoraxyz to unpack the story behind MCA, from his CPA background and early Web3 experience to how MCA has evolved into a capital markets growth firm supporting teams across strategy, distribution, and execution.
The conversation covered what separates Web2 and Web3 growth, what strong TGE preparation looks like, how post-launch planning drives market durability, and why AI-agentic workflows are becoming a core part of how high-performing teams operate.
The strongest growth teams are building systems that help them move faster, allocate better, and scale with precision.
Watch the full interview here👇
MCA is heading to Paris for @proofoftalk🇫🇷.
As the next cycle becomes more institutional, the conversations that matter are shifting toward capital, liquidity, distribution, partnerships, and market positioning.
Representing MCA in Paris: @mrunique & @eddi_rei
Founders, investors, and operators attending Proof of Talk: let’s connect there!
That’s a wrap for @TOtechweek!
A full week of conversations, connections, and momentum across the team, engaging with the people shaping Canada’s innovation ecosystem.
From policy discussions to the next wave of financial infrastructure, @Multichain was proud to contribute to the dialogue and connect with builders, investors, and ecosystem leaders across Toronto.
Stay close to the people shaping the future🤝.
Token incentives can create activity.
They do not automatically create product-market fit.
The real test comes after the first interaction:
Who comes back?
Who keeps using the product when rewards slow down?
Which user segment retains without being pushed?
Launch attention is easy to manufacture. Product adoption is harder to fake.
More from @Multichain below👇
Join @Multichain live for The Distribution Layer: Turning Market Attention Into User Acquisition.
Most teams know how to create market attention. The harder challenge is turning that attention into early users, community traction, partner momentum, and repeat product engagement.
At MCA, we’ve supported 80+ clients across growth, distribution, and capital formation with $150M+ raised and $10B+ in client volume.
@Northernapez & @orangeape will be breaking down how Web3 teams manufacture reach, build channel tempo, and convert hype into acquisition.
Built for founders, operators, and teams preparing for growth.
📍June 4
11:30 AM EST
Register here: https://t.co/dtkZp2vRL1
Most crypto projects never escape the bubble.
The few that do usually have one thing in common: real enterprise traction.
$50B+ in enterprise value across 80+ clients is very different from “community growth.” 👀
So what separates the winners from the noise? 👇
https://t.co/J8ZbUx8uuU
Appreciate @multichain backing the show
very exciting things brewing on the @TetraDigitalGrp x @Wealthsimple CADD & Coffee panel
Unprecedented means of global value transfer & transaction settlement being built on @tempo rails
Never been more bullish to be a Canadian at the bleeding edge of fintech 🇨🇦
Hometown Edition: @Multichain at @TOtechweek 🇨🇦Catch us at conferences, private settings, and events from today until May 29.
Excited to connect and build with local Web3 founders, operators & builders🤝
DMs us or come say hi. Let’s make moves!
The main hurdle to bringing real institutional capital onchain is not just an engineering problem. It's about access and relationships.
KAIO explains how we got there.
Launch attention is easy to manufacture. Product adoption is harder to fake.
The mistake is treating first-week traffic as proof of demand.
A stronger signal is what happens after the 1st interaction:
Who activates?
Who returns?
Who refers others?
Who keeps using the product when incentives slow down?
That is where launch momentum becomes market habit.
More from @Multichain below👇
In 2 hours, we’re going live to discuss how teams convert launch hype into long-term momentum🌊
Catch this live later at 11:30 AM EDT ft. our COO @Northernapez and Senior Growth Manager @orangeape
https://t.co/1SaNLBQsTD