Tomorrow, we’re unpacking the distribution layer behind user acquisition.
Most teams can get the market to look once.
The harder part is staying in front of the right audience long enough for attention to turn into action.
Social impact, media distribution, partnership co-marketing, and community networks all play a role.
Because hype may create the opening, but distribution is what turns it into acquisition.
June 4 | 11:30 AM EST
Register here: https://t.co/dtkZp2vRL1
Our founder, @cryptoape , joined @primoraxyz to unpack the story behind MCA, from his CPA background and early Web3 experience to how MCA has evolved into a capital markets growth firm supporting teams across strategy, distribution, and execution.
The conversation covered what separates Web2 and Web3 growth, what strong TGE preparation looks like, how post-launch planning drives market durability, and why AI-agentic workflows are becoming a core part of how high-performing teams operate.
The strongest growth teams are building systems that help them move faster, allocate better, and scale with precision.
Watch the full interview here👇
MCA is heading to Paris for @proofoftalk🇫🇷.
As the next cycle becomes more institutional, the conversations that matter are shifting toward capital, liquidity, distribution, partnerships, and market positioning.
Representing MCA in Paris: @mrunique & @eddi_rei
Founders, investors, and operators attending Proof of Talk: let’s connect there!
That’s a wrap for @TOtechweek!
A full week of conversations, connections, and momentum across the team, engaging with the people shaping Canada’s innovation ecosystem.
From policy discussions to the next wave of financial infrastructure, @Multichain was proud to contribute to the dialogue and connect with builders, investors, and ecosystem leaders across Toronto.
Stay close to the people shaping the future🤝.
What happens when the best hedge funds in the world stop being gatekept for the ultra wealthy?
KAIO has already started answering that.
This week I sat down with Shrey, co-founder and CEO of KAIO, to talk about opening access to funds most people were never meant to get near
00:00 Intro
00:56 Introduction & Shrey's Background
03:48 From Delhi to LBS - The Education Journey
06:34 McKinsey, Seoul and Working With Stock Exchanges
12:17 Why Past Tokenization Attempts Failed 16:17 The Real Inefficiency KAIO Is Solving
19:30 Eliminating Intermediaries Without Breaking Regulation
22:40 Tokenized Assets as Collateral
26:40 From $200K Minimum Tickets to $100
32:18 Why Building This Tech Is So Expensive
34:51 The AI Letters Sitting in the Middle of KAIO
37:53 Why AI Agents Naturally Route Through Blockchain
43:17 The KAIO Token and the Long-Term Vision
$200,000 minimum to access a Brevan Howard hedge fund. Through KAIO? $100.
You don't need the private banking relationship. You don't need the wealth manager taking 2%. You don't even need to know it's on-chain.
Your agent finds the asset, you get the yield - that's it.
Full pod dropping s👀n
Most crypto projects never escape the bubble.
The few that do usually have one thing in common: real enterprise traction.
$50B+ in enterprise value across 80+ clients is very different from “community growth.” 👀
So what separates the winners from the noise? 👇
https://t.co/J8ZbUx8uuU
Appreciate @multichain backing the show
Join @Multichain live for The Distribution Layer: Turning Market Attention Into User Acquisition.
Most teams know how to create market attention. The harder challenge is turning that attention into early users, community traction, partner momentum, and repeat product engagement.
At MCA, we’ve supported 80+ clients across growth, distribution, and capital formation with $150M+ raised and $10B+ in client volume.
@Northernapez & @orangeape will be breaking down how Web3 teams manufacture reach, build channel tempo, and convert hype into acquisition.
Built for founders, operators, and teams preparing for growth.
📍June 4
11:30 AM EST
Register here: https://t.co/dtkZp2vRL1
Token incentives can create activity.
They do not automatically create product-market fit.
The real test comes after the first interaction:
Who comes back?
Who keeps using the product when rewards slow down?
Which user segment retains without being pushed?
Launch attention is easy to manufacture. Product adoption is harder to fake.
More from @Multichain below👇
Hometown Edition: @Multichain at @TOtechweek 🇨🇦Catch us at conferences, private settings, and events from today until May 29.
Excited to connect and build with local Web3 founders, operators & builders🤝
DMs us or come say hi. Let’s make moves!
In 2 hours, we’re going live to discuss how teams convert launch hype into long-term momentum🌊
Catch this live later at 11:30 AM EDT ft. our COO @Northernapez and Senior Growth Manager @orangeape
https://t.co/1SaNLBQsTD
just want to give some real love to @Multichain today
been watching MCA in the background for a while and the work they put in for creators and projects is genuinely underrated
always showing up, always creating opportunities, never missing
thanks to @bloop_sol for never forgetting about me and @eddi_rei for keeping everything running so smoothly
if you're not following MCA yet - now its time to follow🤝