Munraj 🥭

Creative // Art Director |

[Munraj 🥭 @MunrajSC]

@aishamadeit The lipstick one is 🤌🏽

[Munraj 🥭 @MunrajSC]

Arsenal ❤️

[Munraj 🥭 @MunrajSC]

@DazeandOrla 🔥🔥🔥 (link to the work?)

[Munraj 🥭 @MunrajSC]

@Robertc1970 50+ looking 30+ 😍

[Daze & Orla @DazeandOrla]

a chilling campaign launches today about the horrors faced by migrants and refugees. Some journeys cost everything.

SO PROUD OF @MuskaanRazdan and Oscar for this important piece of work for @refugease_uk 💜

https://t.co/ldi0ZhRaK0

[Munraj 🥭 @MunrajSC]

@DazeandOrla @MuskaanRazdan @refugease_uk Powerful writing and art direction 👏🏽

[Munraj 🥭 @MunrajSC]

@Robertc1970 Oh mate. I’m so sorry 💔 I remember the first time you told me Rosie’s life story and the way your face lit up. Sending so much love 💜

[Munraj 🥭 @MunrajSC]

@walkhighlands @VikkiRossWrites unrelated to the post but how good is their bio?? “Views are not ours, they belong to everyone.”

[Munraj 🥭 @MunrajSC]

@aishamadeit I’m so happy for you 🥳 (pls share the 60s your UK friends are starving)

[daisy bard @DaisyBard]

i made a short with @BigHunterAllen and we’re very proud of it! link to the full film here https://t.co/5kB95EiAl2 but in the meantime enjoy this lil trailer

[Munraj 🥭 @MunrajSC]

@aishamadeit Ayyy this is so exciting, so hyped for you 🥳

[Daze & Orla @DazeandOrla]

We are giving crits and noticing that a lot of young creatives are coming up against placement freezes. So please comment on here if your agency is doing placements! and the email to apply / get a crit. Please and thank you 🙏

[Munraj 🥭 @MunrajSC]

@dereklwalker 💜

[Munraj 🥭 @MunrajSC]

@Made_By_Mistry Southall is mental rn

[Munraj 🥭 @MunrajSC]

@aishamadeit I’ve had so many of their sites saved for my next portfolio redesign, I just need life to give me some time to do it haha

[Munraj 🥭 @MunrajSC]

@aishamadeit Omg I can contribute ⭐️

https://t.co/JEk4K4Jemf

[Munraj 🥭 @MunrajSC]

@robynhfrost You both look incredible, sending so much love your way 💜

[Nick Asbury @asburyandasbury]

Please do not write alt text like these ads by MullenLowe for RNIB and Cannes.

I wrote about this in more detail earlier this year, when an ad campaign described images like the 9/11 falling man and the Tiananmen Square protestor, using flowery language of the kind you should always avoid when writing alt text. But these ads outside the Palais at Cannes are arguably worse.

Fearless Girl – Alt text is not meant to be a cryptic ‘guess the ad’ clue. If the statue is standing in front of a bull, say it’s a bull, the Wall Street f-ing bull, not a ‘huge, muscular, horned beast’. This is not a poetry class or an ad for Roget’s Thesaurus.

KFC – it’s a copy-only ad with FCK written on the bucket. Reproduce the copy, don’t describe it like some Radio 4 gameshow where you’re not allowed to name the brand.

Kaepernick – as above. And don’t editorialise in such an uninformed way – the ad came out before George Floyd and wasn’t ‘mimicking’ anything.

Burger King – it shouldn’t take five times longer to read the alt text than it does to look at the ad. You’re meant to be doing a service to the reader, not burnishing your writing portfolio.

I can only think RNIB agreed to this for the free media and some sense of ‘raising awareness’, knowing full well that it’s a guide to exactly what NOT to do when it comes to writing alt text.

And let's not even get into Cannes continuing to celebrate 18 x Grand Prix winner Fearless Girl, created on behalf of asset management firm State Street, who at the time were making a $5m out-of-court settlement to their female and black employees for claims of historic underpayment, and to this day remain in litigation with the female sculptor for restricting her creative freedom. Only a few years earlier, they were at the centre of the Occupy Wall Street protests, until the reputation-washing job was complete and they went from pariahs to purposeful heroes. OK, I got into it.

[Munraj 🥭 @MunrajSC]

Cannes is crazy omg

[Munraj 🥭 @MunrajSC]

@Robertc1970 Prime r/TIHI material here 😬