Russell Peterson

Building tough electric vehicles for tough industries.

[Russell Peterson @munroceo]

Building tough electric trucks for tough industry. Interested in ordering, joining or investing? DM me

[Quinn Nelson @SnazzyLabs]

Fun fact: Rivian told at the R1T unveil event that they specifically went with manual door releases because they (and surveyed customers) believed the electronic releases found in Teslas are terrible (they are).

Then with gen 2, they gave in and now customers have to do this.

[Russell Peterson @munroceo]

@jasonc_nc My understanding is, if we take the equipment away and then someone dies because a 30 meter ladder was not equipped, someone will end up in jail. It's also deemed too complicated for dispatchers to choose between different sized appliances.. Technology is easy, change is hard.

[Russell Peterson @munroceo]

@BBC_TopGear The Munro hasn't been called for MK_1 for over 2 years, and Atlis went bust over 18 months ago..

[Russell Peterson @munroceo]

@Northants_RPT Can we stop using "nearside" and "offside"? I run a vehicle engineering team and even we don't use this obsolete terminology, so how can we expect the public understand? Just use Left and Right.

[Russell Peterson @munroceo]

Your hardware startup is renders - my hardware business has real vehicles in real working environments with real customers #ev #manufacturing #madeinuk #startup

[Russell Peterson @munroceo]

@_kidbean_ @ahmedshubber25 Because service tech is a fragmented and difficult to incentivise market. Lumina is on the right track.

[em m0shouris @emm0sh]

Dark Factories? Of course you thought there wasn't anyone on the floor. They were hiding in the offices while management pretended to turn the lights on for you.

Let me guess -- you just finished the McKinsey Quarterly deck on lights out factories, and now you think humans are going away because you saw a couple Fanucs feeding pallets into CNC mills while management waxed poetic about the future of manufacturing.

You're going to believe that right up until your first ECN comes through and you have to scrap fifteen hundred fixtures because a twenty three year old design engineer in San Jose wasn't taught in their overpriced engineering university that hard internal corners are stress risers and cause parts to fail in cyclic loading. Then it'll become your problem.

While you're dealing with that, you'll look around and notice that the lights in your "Dark Factory" have been on a lot dealing with these issues. You've had to hire more people than you thought for machine maintenance, and you don't even want to think about the very well lit shipping department in the back. Surprise -- another issue, the well staffed and well paid QC department is saying that half of your parts and assemblies are either OOS or failing ORT. You turn the lights back on.

Then you'll finally open up ASME Y14.5 and really read it this time, and not just skim over it again to figure out why an angularity tolerance isn't measured in degrees and see that the cause of your process capability going to crap was because a process two vendors upstream was slowly coming out of spec.

After that, you'll think you've figured things out and crack open Shigley's to read about Hertzian contact stress and realize that the super hard and expensive unobtanium carbide lathe tooling you forced down your vendor's throat was going to end up adhesive wearing away anyways despite the softer aluminum parts they were cutting because it didn't matter what your hardness differential was. Daddy Bharat Bhushan was always going to get you. You then implement a tool change schedule and then it hits you.

Dark factories aren't happening because dark factories aren't a robotics problem. They aren't even just a manufacturing problem. They're an operational, finance, and everything under the sun problem.

Recursive feedback mechanisms? Sure, pal. The only thing here recursive is this story. If I had a dollar every time I heard it, well, I guess I could afford an actual factory.

[Russell Peterson @munroceo]

Can EVs really cope with deep water?

#ev #ElectricVehicles

[Russell Peterson @munroceo]

@AlejandroEV66 @VW I owned a Polestar 2 and it was exactly the same unfortunately

[Russell Peterson @munroceo]

@AutoPap And yet none of them capture the essence of what Land Rover truly stood for, and instead now reflect a consumer-lifestyle desire

[Russell Peterson @munroceo]

@ItsKimJava Charge Speed??

[Russell Peterson @munroceo]

@ahmedshubber25 As a founder in a similar space for the same industries, I am super excited about Lumina and I believe you are on the right track. Would love to meet and talk synergies - some of our investors and customers might also be interested in Lumina.

[Russell Peterson @munroceo]

@marcje74 @alex_avoigt I think 18% drivetrain loss is too high too, particularly considering the high efficiency of electric machines and less gears needed.

[Russell Peterson @munroceo]

@StephenHynds @tomwookieford Highly recommend - affordable, 1300 acres, and has camping pods and a great snack shack

[Tom ‘Wookie’ Ford @tomwookieford]

As usual, quite like my off road days out. 🤣

The Most Capable Off-Roader You’ve Never Heard Of | 4K https://t.co/4iDV7NIJsA via @YouTube

[Top Gear @BBC_TopGear]

Munro M280 review: ugly, utilitarian... and utterly lovely ➡️ https://t.co/v6MzolhnuQ

[Russell Peterson @munroceo]

@au_tom_otive Which brand, out of interest?

[Russell Peterson @munroceo]

@eV_Newt Great - excellent news for anyone over 45 this year, but definitely not universally available