murmur intel

Market intelligence that bridges the gap between brand insights and socio-politics.

[murmur intel @murmur_intel]

First piece in a series exploring what the fact-checking paradigm may be missing, and why starting from uncertainty rather than truth might change what the solutions look like.
https://t.co/tFKHoL5Jvd
Further reading:
→ Dan Williams — Misinformation is often the symptom, not the disease: https://t.co/54ZYashFsD
→ Renée DiResta — America's Information War Self-Own: https://t.co/bSqDvU43bJ

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[murmur intel @murmur_intel]

We do a lot of work in the misinformation space, and something in it has been bothering us: a gap between what the industry targets and what the problem actually is. Our co-founder Aldu Cornelissen wrote three short articles trying to work it out. Here's a thread on the first: the problem with "truth", starting from Shannon's 1948 definition of information...
https://t.co/tFKHoL5Jvd

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[murmur intel @murmur_intel]

The "post-truth era" was a misdiagnosis. We were never in a "truth era." The postwar decades worked because institutions reliably reduced uncertainty. When that trust eroded (72% in 1976 → 31% in 2023), what we mistook for "truth" was really institutional trust, which was always doing the work.

https://t.co/9xbIks5qq9

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