Your customer bought at Target, reordered on Amazon, then hit your DTC site.
To them: one relationship.
To your engagement stack: three separate people.
Most shoppers use multiple channels. Most brands only see one.
The loyalty is already there. The purchases are already happening. You're just not seeing them.
Read more ➡️ https://t.co/yRegMVU7nP
We're excited to announce that account linking is now live at Atari! Powered by Subtotal.
Atari shoppers can now link their Walmart and Amazon accounts and share their purchases directly with the brand—no receipts, no hoops, no friction.
Getting to work with a brand this iconic has been a privilege. Massive thanks to the Atari team.
Sign up for Atari Club and check it out here https://t.co/ApZPSc7uI9
Dear football,
Today, I want to share with you that this season will be my last as a professional footballer. After so many years living my dream, I feel it’s time to start a new chapter in my life.
Being honest, even though I have been preparing myself for this moment, I found it hard to write this letter. After 20 seasons , many people have played an important role in my career.
When I first kicked a ball as a child in Pamplona with my schoolmates, I never imagined the amazing journey ahead. I’m grateful for every moment: the wins, the tough losses, the challenges, and most of all, the people I’ve met and the friendships I’ve made along the way.
To my teammates, coaches, and every staff member at all the clubs I’ve been lucky to be part of, thank you for helping me grow as a person and a player every day. Wearing the shirts of CA Osasuna, Olympique Marseille, Chelsea FC, Atlético de Madrid, Sevilla FC, and representing my country at the biggest stages has been a true privilege. Every moment has meant so much to me…
Brand marketers spend more time waiting for data than acting on it.
The Subtotal MCP changes that. Ask questions about your purchase data in plain English. Get answers in seconds. No queries. No waiting.
Read more here: https://t.co/SD69Dnjwix
Thrilled to officially welcome Stone Mele to the Subtotal team! 🎉
Stone joined us back in December as a Staff Software Engineer and has been masterminding our data architecture ever since—writing code, shaping how raw purchase data flows through our systems, and making sure everything is structured to scale as we grow.
Data is at the heart of what we do, and having someone of Stone's caliber leading this work has already been a game-changer.
🔗 Read more about Stone here: https://t.co/rDVDeCxpbU
Q1 shipped🚀
ISO 27001 ✓ · GDPR aligned ✓ · Event Simulator ✓ · Activity Log ✓ · Dashboard insights ✓ · Klaviyo rebuild ✓ · Shopify app published ✓ · @smilerewards integration ✓ · Infra upgrades ✓
Proud of the team. Q2 is going to be even bigger.
Full recap ⬇️ https://t.co/husByqRBRh
Subtotal gives brands the tools to build real relationships with retail shoppers. By linking retail accounts, you can see what customers buy—when they buy—and turn retail purchases into loyalty, personalization, and stronger connections.