Michael Wintrob

Strategist @Sterlingbrands. Carolina grad @UNCHussman. One space, never two.

[Michael Wintrob @mwintrob]

@Schwartzie14 Not great. 2 and 8 closest. 4 is bleak.

[Michael Wintrob @mwintrob]

@michaelmiraflor Brand consultancy with design capabilities. Common in holding companies, though not particularly present for Publicis.

[Michael Wintrob @mwintrob]

At the death! #COYG

[Michael Wintrob @mwintrob]

@ashleymayer Amazing book! Well worth the time.

[Michael Wintrob @mwintrob]

@BrandGully Gotta get the shoes in frame.

[Michael Wintrob @mwintrob]

@michaelmiraflor Objectively bad.

[Michael Wintrob @mwintrob]

@Aerocles No. Do it.

[Michael Wintrob @mwintrob]

@jaycaspiankang

[Michael Wintrob @mwintrob]

#GDTBATH

[Michael Wintrob @mwintrob]

@jappleby AI transcript, no doubt.

[Michael Wintrob @mwintrob]

@juliancole It depends. Can track w this for a comms idea. Less so for a brand idea. Those benefit from multiple, reinforcing truths.

[Michael Wintrob @mwintrob]

Bring back shame.

[The Wall Street Journal @WSJ]

Sen. Mark Kelly peppered defense-secretary nominee Pete Hegseth with questions over accusations of him drinking at work and other alleged incidents involving alcohol.

🔗 Read more: https://t.co/qYwP0uniOe

[The New York Times @nytimes]

Breaking News: Capital One deliberately underpaid savings account interest, even as rates rose, costing depositors over $2 billion, federal regulators alleged in a lawsuit. https://t.co/5d1n7PURj0

[Michael Wintrob @mwintrob]

@Aerocles A lot. And it’s valuable. But not for the obvious reasons.

[Michael Wintrob @mwintrob]

Hello Frozen? @HelloFresh selling microwave dinners. What are we doing here, fam?

[Michael Wintrob @mwintrob]

@peterkang34 Trust blew me away.

[Michael Wintrob @mwintrob]

@EricJorgenson Two: You can commit to it, but still thoughtfully shape it to fit your organization. It doesn’t address brand strategy particularly well.