𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ

🧪 Marketing Scientist: CRO + Paid Media + Psychology

💯 Maximizing Growth, Minimizing Risk

🤲 I am the love child of Don Draper & a data scientist

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

@f3dericobartoli CRO

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

@jordan_ross_8F $$

[David @davidfigeira]

$90k+ generated from a single theme page built around one “health expert”

a clean, trustworthy-looking guy
short clips
simple explanations

same person
same format
new hook every video

“if your gums…”
“why you should keep this…”
“don’t ignore this symptom…”

each clip feels like quick advice from someone who knows what they’re talking about

but the system behind it is simple

one recognizable character
dozens of short videos
posted every day

the page grows
the trust builds
the clicks turn into sales

one persona
endless health angles
all leading to the same offer

rt + comment “expert” and i’ll send the breakdown
(follow for dm)

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

@davidfigeira Expert

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

@nicktheriot_ AUDIT

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

@romanbuildsaas Claude

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

99% of products do not sell themselves.

Please, once your MVP is ready, invest early in marketing at your startup.

THANK ME LATER

#marketing #startup #strategy

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

Keyword Research Tips

- Before you do keyword research have a topic in mind
- Once you find a set of keywords pick one that will be your main and then your secondary keywords that go with it
- it dose not matter if you have multiple articles targeting the same keyword

#SEO

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

• The $10 vs. $10 Million Dilemma
Understand why the 95/5 rule isn't one-size-fits-all.

Selling a $10/month PLG product is vastly different from selling a $10 million ERP system. The buying cycles, decision-makers, and risk factors are completely different.

The 95/5 rule is a guideline, not a rigid law.

The percentage of your market that's actively buying depends on your product category, price point, and complexity. Do your research to understand your specific buying patterns.

"Know your numbers, know your market."

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

🔗 Click-through rate (CTR): Evaluate how many recipients click on the links within your email.

Don't get caught up in misleading open rates.

Focus on these metrics to gauge the true impact of your email marketing efforts. 📈💪

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

Tired of relying on open rates to measure your email marketing success? 💔

Open rates might not be the most accurate metrics to determine the effectiveness of your email campaigns.

Instead, pay attention to these metrics that truly matter:

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

💸 Revenue per email: Determine the monetary value each email brings in.

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

People will do anything for those who:

• Encourage their dreams
• Justify their failures
• Allay their fears
• Confirm their suspicions
• And help throw rocks at their enemies

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

"Don't sell a honeymoon to the newlywed." - The "Just Married" Marketing Blind Spot

Why ignoring the obvious can sink your marketing efforts.

It's like trying to sell Tinder to someone who just got married. They're simply not in the market! Companies are the same. If they just invested in Salesforce, they're not looking at your no-name CRM.

The 95/5 rule isn't just about who is buying, but when. Timing is crucial. Focus on identifying companies that are actually in a buying cycle, not just those who might be someday.

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

When building a Minimum Viable Product, resist the temptation of writing code.

Many MVPs used no-code tools or things like WordPress or Google Sheets before their first product version was built.

They ensure the product will sell well before investing.

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

"Window shopping isn't buying." - Online Shopping Illusion
Learn why website visits don't always equal buying intent.

My friend loved going shopping in the west end on Sundays, just for fun. We looked at hundreds of products, but rarely bought anything. Similarly, many people browse websites without any intention of buying.

Don't mistake website traffic for buying intent.

The 95/5 rule suggests that only a small percentage of visitors are actually in a buying cycle. Focus on identifying true buying signals and tailoring your message to those who are ready to invest.

"Window shopping isn't buying."

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

Ready to take action? ✅

When designing your brick-and-mortar store or website, remember to consider the space-to-product ratio.

Give your products room to breathe and create a visually appealing shopping experience that'll leave customers wanting more. 💥💻

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

🚀 Discover the secret to making your products shine! 🌟

Have you ever wondered why some stores just feel more luxurious and enticing than others?

It's all about the space-to-product ratio! 🏬✨

[𝗝.𝗗.𝗧𝗵𝗼𝗺𝘀𝗼𝗻 - ɢʀᴏᴡᴛʜ ᴍᴀʀᴋᴇᴛɪɴɢ ᴇxᴘᴇʀᴛ @my_marketer]

Just like in an Apple Store, giving your products ample space creates a sense of prestige and attractiveness.

🍎💫 Whether you're a new company or an established brand, this effect can be a total game-changer in capturing attention and establishing a strong brand presence.