Jugnu World

Jugnu is a cross-industry inspiration for people building a business or a brand.HIGGS-PVNBK

3 breakthrough ideas First one free.

[Jugnu World @myjugnuworld]

What is your customer living through that is longer than your ad?

Bring your own challenge: https://t.co/6TQFCrWDhe
Your first idea is free.

[Jugnu World @myjugnuworld]

A cement company made 53 episodes of television. Not one of them is an ad.

[Jugnu World @myjugnuworld]

Now move it. A coaching class sells one year of a teenager's life and advertises it with the faces of the kids who topped.

Imagine the year itself, from the student's side. The institute is the teacher who stayed back, never the hero.

Nobody has made that.

[Jugnu World @myjugnuworld]

What does your customer already do every day that your product could live inside?

Bring your own challenge: https://t.co/6TQFCrWDhe
Your first idea is free.

[Jugnu World @myjugnuworld]

Most brands would have run a handwashing campaign. Posters, a jingle, a school visit.
Savlon did something better.

[Jugnu World @myjugnuworld]

The lesson: when people will not change behaviour on request, redesign the thing they already hold.
Imagine a toothbrush bristles pale as they warm and wet, so the colour drains over 2 minutes & returns as it dries.The brush becomes the clock.

That one has not been made yet.

[Jugnu World @myjugnuworld]

One word sank the world's cheapest car: cheapest.

We gave jugnu the Tata Nano challenge. 11 agents, 22 minutes, 3 ideas from 3 unrelated worlds.

The full thinking: https://t.co/6TQFCrWDhe

No association with Tata Motors. A famous case, used to show the method.

[Jugnu World @myjugnuworld]

Everyone needs a friend who lights up your ideas.
Happy friendship day
https://t.co/L6eYjoJLA2

[Jugnu World @myjugnuworld]

my best ideas have got unlocked on a drive back home, but not necessarily always :)

[Jugnu World @myjugnuworld]

Your next idea has already worked.
Just not in your industry.
83 seconds on what it feels like before you find it.
Meet Bunty, how he feels about it.
First idea free, every run. ₹699 for the rest till 1 Sept.
https://t.co/L6eYjoJLA2

[Jugnu World @myjugnuworld]

One bright spark ignites another.
That’s how great ideas travel,
from one mind to the next,
one field to another,
one corner of the world to yours.
Inspiration was never meant to stay still.
It was meant to spread.
4 days.
#marketing #ideas #comingsoon

[Jugnu World @myjugnuworld]

The world is full of ideas.

Glowing in places you haven't looked yet.

Follow the light. 7 days.

#marketing #ideas #comingsoon