Myko Ouma

MykOuma is a renown figure in jazz and contemporary world music from Uganda.

[Ian Rumanyika @irumanyika]

I recently had a candid conversation with a CEO who was puzzled. His Vision 2026 strategy had been meticulously crafted by senior management and approved by the board early this year. Yet, months later, the momentum felt stagnant.

​When I asked if the vision had been cascaded to the team, he said: "I sent the strategy document to the Comms Officer for actioning."

​My response was simple: "If your Comms Lead wasn't in the boardroom when the strategy was born, how can you expect them to give it life?"

​Here is why PR and Communications belong at the senior leadership table, not just on the distribution list:

​1. Translation vs. Transformation

​When you hand a finished PDF to a Comms lead who wasn't in the room, you aren't asking them to strategize; you’re asking them to decorate. Without hearing the "why," the nuances, and the boardroom debates, the resulting message often feels hollow and corporate.

​2. Context is King

​Strategy fails when it ignores the internal climate. A PR leader at the senior level acts as a "strategic sensor." They can flag potential friction or cultural barriers before the strategy is finalized, ensuring the vision is actually achievable.

​3. Buy-in isn't "Sent," it’s Earned

​You don't "cascade" a vision; you cultivate it. If Communications is sidelined to an administrative role, the strategy becomes just another unread email. To move a needle, you need someone who understands the business goals as deeply as the CFO does, but speaks the language of the people.

​The Lesson: If you want your team to run with your vision, the person holding the megaphone needs to help draw the map.

​It’s time to move Communications from the "actioning" phase to the architecting phase.

​Does your Comms lead have a seat at your table?

C.c @Node_Group

[Myko Ouma @mykOuma]

See you soon my London friends and family 👍🏾

[Myko Ouma @mykOuma]

See y' all there tomorrow 👍🏾

[State House Uganda @StateHouseUg]

President @KagutaMuseveni has warned public officials against taxing innovations, saying that culprits will be dealt with, according to the law.

[Myko Ouma @mykOuma]

@StateHouseUg @KagutaMuseveni Let's use the advantage of cultural diversity to market our country globally, as well as use technology to modernize a good number of traditional instruments to have them compete favorably on international musical platforms in addition to preserving our culture 👍🏾

[CALVIN THE ENTERTAINER 🇺🇬 @calvinug]

Respect is a two way street,If you want to get it,you have got to give it.
#worldofsounds

[Mwami @Johnlaban256]

Witness the mesmerizing transformation of jazz into @mykOuma's world as he takes the stage 🎺

Experience his captivating performance at the inaugural #WorldOfSounds event

Scan the second frame for your chance to secure a ticket.

[Atuhaire Caroline @Atuhairecarol10]

Don't miss @mykOuma’s performance at the 1st edition of #WorldOfSounds

Scan 2nd frame to get your ticket.

[Mwami @Johnlaban256]

Introducing #WorldOfSounds, an extraordinary live music platform that brings together a wide range of sounds, talents, and music styles. Immerse yourself in alternative forms of creative arts and culture that are often overlooked in mainstream events.

[Jamie💕🕊️🦋 @MimaJaymie]

Hello people, I give you 👇
💥#WorldOfSounds🕺, a live music platform that brings together an exclusive variety of sounds, talents, and music styles.💃
So where are you going to be on 6th October and can you stop by Kampala Serena Hotel to watch this unfold? 🤭

[Phil @bamwinejnr]

Ladies and gentlemen 😁

Let me introduce to you the #WorldOfSounds, an extraordinary live music platform that brings together a wide range of sounds, talents, and music styles. Happening on 6th October at Kampala Serena Hotel featuring the legendary Myko Ouma.

[100.2 Galaxy FM Zzina! @GalaxyFMUg]

This duo of @mykOuma & @mauricekirya is just heaven sent 🙌🙌

#KiryaLive2023 #ZzinaLifestyle

[Myko Ouma @mykOuma]

See you all there 👍🏾

[Maurice Kirya @mauricekirya]

Myko Ouma just told me this, ''Whenever something Great is going to happen, the enemy will always fight it''
Thanks @mykOuma, see you all on the 8'th Sept @ Kampala Serena. #kiryalive2023

[Bushingtone @bushingtone]

15 years as my music partner, the most talented person i know. Happy to see him at the front again telling his story. 6th october, Jazz music will live again. Tell a friend to tell a friend that @mykouma is back on stage with the Jazz Affair.

[Kyeyune Magoba Geofrey @MagobaGeofrey]

@SimonKaggwaNjal @mykOuma @Gauchogrillug1 Okikubye mukulu

[Norah Nyeko @NorahNyeko]

Beautiful sounds from the north of Uganda by @mykOuma & Jose Sax at the BoyZ II Men concert

[Myko Ouma @mykOuma]

Happy 20th anniversary @GrantThornton Uganda. Was a pleasure performing for you 👍🏾. Wardrobe by @NARVYSUEATELIER

[Myko Ouma @mykOuma]

Been a long while since I did a concert and released new music. The wait is over. We gonna do it this year on 6th October at Serena hotel Kampala. More details to follow soon. Will be glad to see you all there 👍🏾