James Blake took to his Instagram story to call out the state of the music industry's metrics, one by one.
"Can't trust a review because blogs/mags stopped making money so journalists now get paid off by labels…can’t trust a comment section…YouTube numbers…streaming numbers…Can’t even trust a song that was made by human beings,” he wrote. Read his full note below.
@jamesblake concluded with a message to artists: "You're probably doing better than you think."
Hey @suno
You are true losers. Whoever’s running this account, and your boss, and their bosses boss. I can’t imagine going into work daily knowing you are stealing from countless struggling musicians. I can’t imagine being proud to earn a paycheck obliterating the work and dreams of artists.
Get fucked, every single one of you
"You can't remake the same thing. It's going to be good, but not as good as the first time."
If you're a creative, read @iamjmsn on how curiosity drives everything he makes.
Joe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For three years, Lim ran a company called Floodify, which at its peak operated 65,000 dummy social-media accounts used to drum up attention on behalf of paying clients.
The point of this kind of marketing is that nobody is supposed to notice it. But lately, the machinery has started to show.
In April, Justin Bieber headlined two consecutive weekends at Coachella. Coachella is the biggest stage in pop music save only for the Super Bowl, the kind of event that in theory generates its own attention. And yet on both weekends, a Discord server writer Lane Brown had been monitoring hosted paid campaigns for Bieber’s Coachella performances, offering clippers — people who are hired to turn a song, trailer, interview, stump speech, or whatever into short, social-media-friendly fragments — as much as a dollar per thousand views.
“On social media, popular opinion is being formed, measured, and manipulated all at once, and every signal the platforms produce — a trending song, a backlash, a talking point, the feeling that ‘everybody’ is suddenly talking about the same thing — can now be fabricated by unseen actors with hidden agendas,” writes Brown.
“Everybody is doing this now,” Lim says. “And if you’re not, you’re behind.”
Brown reports on how the same techniques are now being used to fool people on every app they go to in order to find out what other people think, not just in music but across entertainment, politics, consumer products, and celebrity gossip: https://t.co/hlcdfSmzPc
idk bro i feel like it's crazy pretentious to label someone a "failed artist" because you feel they didn't grow or evolve the way YOU wanted them to. as long as a mf make what they truly want to make, they not failing. that's just me, tho.