Here are some of the behind the scenes for the F.02 Decommission
To be clear: we actually trained our robots to jump autonomously, shipped them to Finland, and had them leap into a vat of molten steel
Been playing more with @bot just to learn how it all works.
I made a bot template that went through my email and found ~$2,300/yr I could cut like price hikes I missed, overlapping tools, renewals I forgot about.
Sharing for anyone who wants to try it.
https://t.co/2w5icN5qxJ
Every AI product launch video appeals to the tech forward and comes across as elite, not for the rest of America. The marketing teams need to think bigger in terms of how do "Bots" or "Dots" help the farmer. The single mom working 2-3 jobs. The middle aged looking for a career shift. The student. The school teacher. The healthcare worker. The senior in retirement.
This is part of how you change the narrative of AI's value in America. Not examples like this which more than half the country cannot relate to.
Dots are here!
A new way to use AI that works 24/7 for you; get more of your time and attention back to work at a higher level.
https://t.co/Kp4fPSGUTT
Marketing has always meant earning attention from people. Now you have to earn it twice: from AI agents and humans.
Agents search, compare, and shortlist before a human ever hears your name. They don't care about your headline or logo. They care whether you're deemed “credible”. Then a person gets involved, and they care about everything the agent skipped.
Your brand, content, product, and distribution now have to work for both. The question on every founder and CMO's mind we talk with at @craft_ventures, both in and outside of our portfolio, used to be "how do we get found?" Today it's "how do we win the agent and the human, at every step from discovery to purchase?"
Excited to announce our Unprompted Execution panel: "Earning attention from agents," presented by @LinkedIn.
→ Hilary Batsel (VP, Marketing, @LinkedIn) will moderate. Nobody has a better view of where human B2B attention actually goes than the team running the platform where 1B+ professionals spend it. She'll be joined by:
→ @0xaneri (Head of Product & Growth, @ElevenLabs): ElevenLabs became one of the fastest-growing AI companies in the world on a product people talked about before marketing ever did. Aneri sits at the seam of product and growth, which is exactly where this question lives now.
→ @tbragin (VP, Product & Marketing, @ClickHouseDB ): ClickHouse went from an open-source project to the real-time database behind a huge share of AI observability and analytics. Tanya owns both product and marketing, so she knows how to earn trust from a technical buyer and the agent doing their research, at the same time.
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Apply to see all three share what it takes to win in today's market:
→ When: Unprompted is October 1st in San Francisco.
→ Who it's for: the world's best AI founders, marketing leaders, growth practitioners, GTM engineering innovators, applied AI tacticians and high-growth operators.
Seats left are highly limited. Apply now to attend: https://t.co/uduqMlaLn7
Mostly sales execution stuff. Pre-call briefs so sellers aren’t walking in cold. After the call: follow-up written, CRM updated, next steps that are meaningful done. Then deal health: what actually changed, is it still qualified, did a champion or buyer go quiet. And then things around the weekly sales rhythm like pipeline movement, 1:1 prep, why we won or lost. All of the context is powered by Clearskies tho.
I love dog fooding. Connecting @ClearskiesAi to @github has helped me build some incredible things. Designing a Marketing Brain that works with Customer Context fed by Clearskies makes the artifacts we build and the analysis we do in Claude, ChatGPT, @bot, so much better.
The Context Layer for Revenue now includes @github.
Issues, PRs, and releases now tie to the customer accounts they affect. Before a renewal, ask Claude, ChatGPT, Gemini, or Grok Bot if the customer's bug shipped. Unlimited GTM use cases. Try it out.
Build with Clearskies free and connect GitHub: https://t.co/YcBvWwZW5G