NoFluff Labs

we design, write, and create for web3 brands

[NoFluff Labs @nOFluffLabs]

@ChrisRuzArc We’re having a cheat code passed to everyone in the marketing world

[Jagwa Michael @oghene_ganreTM]

PMMs who became founders are the best at building from scratch with low budget.
Just read Adam Holmgren's break down post on how Fibbler grew non branded SEO. Got me thinking how this applies in Web3, where most protocols still don’t show up where intent actually exists.

If I joined a protocol tomorrow with zero budget and had to build bottom funnel content, I’d use the same pb

1. Best pages first: majorly with articles, this is because people don’t search your protocol, they search “best yield aggregator” or “best onchain casino”.

2. Comparison pages: as a LSD protocol user, I’ve done this countless times, comparing protocols in my head and lots of users like me exist. DeFi protocols just need to make that visible.

3. Better docs: being a smm, I’ve seen most docs talk to builders and therefore I have to make it consumable socially, lol, beats the goal. IMO, users just want clarity, not architecture. And finally

4. AI search shift: it’s kinda weird most D.P ain’t using this well enough. In an ai dom era, most people don’t ask Google for “best alternative to X protocol” anymore, they just ask ChatGPT, so why not optimize for llmsxt files. This would really help many DeFi devs and marketers.

Well that’s it. Exactly how I’d run my buildup
Just showing up where intent already exists.

[Harbzy @Mhiztah_harbzy]

Merch ideas

[Harbzy @Mhiztah_harbzy]

Exploring concepts and visual ideas for a wind energy project 🌬️⚡

[NoFluff Labs @nOFluffLabs]

Curious how founders and marketers are adjusting to this.

Like what’s the new plan when incentives aren’t doing the heavy lifting anymore?

[Nikita Bier @nikitabier]

We are revising our developer API policies:

We will no longer allow apps that reward users for posting on X (aka “infofi”). This has led to a tremendous amount of AI slop & reply spam on the platform.

We have revoked API access from these apps, so your X experience should start improving soon (once the bots realize they’re not getting paid anymore).

If your developer account was terminated, please reach out and we will assist in transitioning your business to Threads and Bluesky.

[NoFluff Labs @nOFluffLabs]

Reasons why web3 projects NGMI 101:

Project needs is a marketing team, but they only hire a social media manager.

[NoFluff Labs @nOFluffLabs]

NoFluff is going offline for a bit.
IRL mode: activated 🇦🇷
See you at #DevCon

[NoFluff Labs @nOFluffLabs]

Let’s turn those whitepaper TED talks into builder convos everyone actually gets.

See you in Argentina 🇦🇷

[NoFluff Labs @nOFluffLabs]

Ok, leave the tech talks, what’s that fun event you wouldn’t want to miss in Buenos Aires 🇦🇷?

[NoFluff Labs @nOFluffLabs]

@Mhiztah_harbzy Duolingo must be proud hermano❤️

[NoFluff Labs @nOFluffLabs]

When devs say they need marketing done in just 2 months for a project they built in 4years

[NoFluff Labs @nOFluffLabs]

Let’s turn those whitepaper TED talks into builder convos everyone actually gets.

See you in Argentina 🇦🇷

[NoFluff Labs @nOFluffLabs]

Builders going to DevCon 🇦🇷

what’s one thing you must do before you leave?

Might just make it onto our checklist 👀

[NoFluff Labs @nOFluffLabs]

@Simonpuebla_ @tacobell Where’s the best stop for this ? @Simonpuebla_

[NoFluff Labs @nOFluffLabs]

@_SDAV We are! What’s cooking @_SDAV

[NoFluff Labs @nOFluffLabs]

With Devcon 2025 on the horizon, here’s what our November looks like

How about you?

[NoFluff Labs @nOFluffLabs]

@arno39 Show up at devcon 🇦🇷

[NoFluff Labs @nOFluffLabs]

@DAppaDanDev @dee_centralized @WalletConnect @siannie @web3nikki @brookejlacey @Crypto_Goblinz @coinempress @acidlazzer @emmcriptada @tomasoctavio_ See you in 🇦🇷, Dan

[NoFluff Labs @nOFluffLabs]

@diogenes NoFluffLabs will be in 🇦🇷 too
let’s link

[NoFluff Labs @nOFluffLabs]

@catmcgee OMG! Then what's the view like?