I run every day for 30 minutes, if I miss a day I add 30 minutes to the next day.
This has truly been a game changer, tomorrow I’m supposed to run for 3 weeks.
Tamil Nadu is home to more than 51.9 million Palmyrah palms, nearly half of India’s population ! 😊establishing the State as the global stronghold of Borassus flabellifer. Under the Green Tamil Nadu Mission, a massive statewide drive has resulted in plantation of over 2.24 crore Palmyrah seeds mobilising more than 16,600 volunteers, with geo-tagged monitoring through the GTM and Udhavi apps. Districts such as Perambalur, Tiruchirappalli, Pudukkottai, Ariyalur, Tirupathur and Sivagangai have crossed 10 lakh seed plantations, with strong participation from Erode, Salem, and Nagapatinam. The Palmyrah is a climate-resilient species with a lifespan of over 120 years, strengthening riverbanks, coastal belts, and drylands, while supporting groundwater recharge and traditional livelihoods. This initiative advances Tamil Nadu’s climate adaptation goals, promotes nature-based solutions, ensures community participation, and revives a culturally symbolic species deeply rooted in the State’s environmental heritage. This was done with the partnership of the consortium of NGOs led by TN Volunteers #GreenTNMission #Climateaction #PalmyrahPlantation @TNVolunteersIND
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.