Nacho Aragon

building as a platform for hands-on investing and creative partnerships across consumer, health, hospitality and ai.

[Nacho Aragon @nachoaragon]

4 years ago we opened our first café in Madrid.
Today we run 5 locations under the same brand: Casa Neutrale.
Here are 8 lessons we'd pay to have known at location 11.

[Nacho Aragon @nachoaragon]

The invisible layers of hospitality:

1. What you see (beautiful design)
2. What you feel (calm, care, attention)
3. What you remember (the emotion that stays)

Building the third layer is the hardest and the most valuable.

[Nacho Aragon @nachoaragon]

Mediterranean diet

[Rio Ferdinand @rioferdy5]

Spain are cooking right now

[Nacho Aragon @nachoaragon]

@gaxrav spain isn’t the comparison. spain is the reference.

[Nacho Aragon @nachoaragon]

hard to beat.

[Nacho Aragon @nachoaragon]

the beauty of spanish food is that the simplest things have the highest standards.

[Nacho Aragon @nachoaragon]

@NoahRyanCo about a month in and honestly haven’t noticed anything meaningful yet.

[Nacho Aragon @nachoaragon]

also becoming a nocco fan. especially on days with training, sauna, heat or just when i feel a bit flat. electrolytes are one of those boring things that actually matter.

[Nacho Aragon @nachoaragon]

i do 1 ginger shot a day for a few weeks every now and then.

it’s one of those small rituals that actually feels useful.

ginger has decent evidence around digestion, nausea, gastric comfort and inflammation. it can also help you feel a bit more “awake” without needing more caffeine.

[Nacho Aragon @nachoaragon]

78% of companies now use ai in at least one business function.

that means “using ai” is no longer the interesting part. the interesting part is how you use it.

[Nacho Aragon @nachoaragon]

@LuciaOnchain peak crypto startup energy ⚡️

[Nacho Aragon @nachoaragon]

A few years ago we were using AI to generate images.

Now they are using it to rethink healthcare.

The future is getting very real.

[Midjourney @midjourney]

Announcing a new division of Midjourney called "Midjourney Medical"

[Nacho Aragon @nachoaragon]

shutting out the noise is not about ignoring the world.
it’s about becoming precise.

[Nacho Aragon @nachoaragon]

@nicknorwitz my HRV improved more from sleeping better and reducing stress than from any supplement or gadget.

still one of the most underrated metrics out there.

[Nacho Aragon @nachoaragon]

madrid se construye alrededor de pequeños rituales.
café, comida, terraza, barra, una más.
casa bar es nuestra versión de eso en chamberí. familiar, útil y pensada para la vida diaria.
gracias @expansioncom por el artículo.

https://t.co/xLgllENoX9

[Nacho Aragon @nachoaragon]

@davidalvarezdlt Mi voto va para Revolut. La uso como cuenta principal desde hace años y la experiencia de producto sigue estando muy por delante de cualquier banco tradicional... ademas AMEX no te la aceptan en muchos sitios...

[Nacho Aragon @nachoaragon]

@mignano @Neko Healthcare is full of great services and terrible experiences. Neko seems to understand that experience design is part of the product, not just the wrapper around it. Would love to try it at some point.

[Nacho Aragon @nachoaragon]

living in spain makes it obvious that restaurants are not just places to eat.
they shape the rhythm of the day. coffee, lunch, terrace, dinner, one more drink.
the product is food.
the value is the social architecture around it.

[Nacho Aragon @nachoaragon]

@jeremy_olive_ You should visit La Chinata while you're here.

A bit less aesthetic, but a Madrid classic for anything olive oil-related.

[Nacho Aragon @nachoaragon]

@a_goetsch Me acabas de recordar que tengo pendiente hacerles una visita!

[Nacho Aragon @nachoaragon]

@javiercanada completamente de acuerdo. el producto atrae, pero lo que realmente construye marca es tener una narrativa y arquitectura propia y ser consistente con ella durante años!