Although Ethiopia claims that 2 GERD bottom outlets are capable of sending an average flow of the Blue Nile to Egypt and Sudan, Egyptian government confirms this is “incorrect”. #GERD
@pakinamamer gave us tips on how to create an interesting and captivating podcast. We listened to one of her podcasts - Episode 4 of the Craft of Science Writing/Journalism. #JRMC2202Series
As a podcaster, @pakinamamer is sharing with us her skills. When “writing for the ear”, she says it has to be “conversational, descriptive and succinct”. #JRMC2202Series
“In real life, advertising doesn’t always have a business objective”, shared Effat. However, brands try to “solve societal problems”. @FP7McCANN #JRMC2202Series
Effat showed us the UN Women’s “Speak Up” campaign in Egypt that was extremely successful, creative, engaging and had a substantial impact although it “didn’t cost a fortune”. @FP7McCANN #JRMC2202Series
Effat is presenting “5 thing they don’t teach you at school” about advertising.
Surprisingly, they no longer make Ads!
Advertising agencies now “create content that promotes engagement” said Effat. @FP7McCANN #JRMC2202Series