I am now closing in on 500 .SI domains.
First, I went after the strongest names. I expected their prices to spike first & hardest, making them the hardest to get.
Then I went into the mines. Few people, but there sure was a lot of gold & diamonds lying around.
I donโt usually dig deep into veins, but I found a few worth exploring & mining.
Approaching this extension through superintelligence, I focus on the intent of people who might use it. What is their purpose? What are they trying to achieve? Can a builder see a business he can bring to life?
I have a blueprint from the .COM era, but I have to put on a specialized thinking cap. This opportunity has a narrower focus.
We donโt know whether adoption will happen. Thatโs business. You take a calculated risk based on what history taught you & what you see ahead.
You place your bet.
At $11.54 a registration, I can explore many possibilities without risking a fortune on each one. One builder with a vision or one meaningful sale can tote the note.
Sometimes you overpay to protect your position. Sometimes to fill in the blanks. Sometimes because youโre late to the game.
You balance that with bargains on other names serving the same purpose.
I can afford to take a risk. What I canโt afford is to sit on the sidelines while something big might be happening.
Whichever way this goes, it will unfold before our eyes. Nobody needs to stand on a mountaintop like Moses proclaiming what WILL or WONโT happen. None of us know.
What I saw was a shift in attention. It sucked the oxygen out of the room overnight. What remains unknown is the sustainability. The viability. The adoption.
Do you think I knew any of that shit in 1995 or 1996?
I didnโt know 1/100th of what I know now. I was blind in a dark mine, learning as I went.
Today, Iโm in a different mine. But Iโve brought 30 years of experience, & the damn place is lit up like the sunniest day on earth.
All I ever try to do is get a seat at the table.
The domain name is my passport to that seat.
Nobody invited me to the porno table, the candy table or the property table. I elbowed my way in, whether they liked it or not.
Itโs hard to ignore the fat guy with a bunch of chips & sometimes one on his shoulder to match!
Entering an established industry, you have to get noticed. You have to make a splash.
After all these years, in my opinion, a GREAT domain name is still one of the best ways to get a seat at the table.
Iโm a .COM guy. Iโm ALWAYS going to be a .COM guy. I donโt see anything challenging .COMโs position in the lifetime of anyone reading this.
But I sat on the sidelines through 100s of other extensions. Nearly 2,000 of them.
When .AI & .SI emerged, I saw a place for them in the ecosystem. A purpose I could understand. A business case I hadnโt seen for the others.
Outside .COM, .AI & .SI are the only extensions where I own even 25 names.
I was late to .AI, but I assembled a foundation. I wasnโt as late to .SI. I found a foundation, some gems, & some veins worth mining.
Ask yourself 1 question:
Why would a guy who sat on the sidelines for 30 years watching this domain stampede suddenly jump into .SI with both feet?
@andrewrosener and @amiller325gd have articulated the pitfalls in very well-written pieces. I donโt discount any of it. But I don't agree with all of it.
Their valid concerns donโt erase what I see & they see both the opportunity & the risk.
Thereโs a big difference between blindly gambling & taking a calculated business risk. I know what Iโm risking & why.
If I wanted to be a flipper, I could sell what Iโve bought & make money quickly. But thatโs not my game.
I look through the eyes of the BUILDER. The AUDIENCE. The FUTURE. The PROFITABILITY.
People thought I was insane in 1996, buying domains when nobody knew what the hell I was doing.
Maybe Iโm as insane in 2026.
But insanity has served me well!
At the end of the day, it comes to gut instinct & I always follow my gut! It has served me well.
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4 letters. 1 word. Rebuild.
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Short domains = $$$. Own the verb.
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THE architecture: Actor (policy) decides actions, Critic (value) judges them. TD error, dual-head, shared conv base.
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7-letter dictionary word. Pure luxury.
Goddess of Super Intelligence.Ethereal aura.
For AI fashion, beauty tech, feminine SI, luxury avatar.
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