Abstract Wrapped: Year One
In just 365 days, Abstract has built a thriving community, shipped top-tier products consistently, and created an ecosystem ready to onboard the next wave of users, developers, and industries to blockchain.
Here's some of the highlights:
・ 800K monthly active users on the Portal.
・ 159 million transactions onchain.
・ 100 million transactions pioneering Account Abstraction via 4 million users on AGW.
・ Cultivated a loyal user base and community primarily based in high GDP areas.
・ 76 active onchain apps, among the highest of any blockchain.
・ Pioneered onchain recognition & reputation via Badges, Verification, Tiers and Perks.
・ $5+ billion in onchain volume across 4+ exchanges.
・ Dozens of updates shipped, consistently iterating on improving quality of user experience.
・ We created & retained significant mindshare within cryptonatives, with double digit percentage calling it home, while also curating experiences to onboard new users.
A custom Abstract Wrapped is now live on the Portal for everyone who helped shape the success of Year One, show us yours below.
Abstract has a 30 Day Retention of 59%.
To put that into perspective...
Netflix & Disney is ~7-13%
Call of Duty Mobile is ~23%
Roblox is ~20-30%
Crypto apps/exchanges often have D30 retention of ~2-18%
"What would I do today if I were an L2? Identify a value add other than scaling"
This has probably been the case for last year or so and will be even more true as Ethereum L1 continues to scale and blockspace becomes a commodity.
Which is why we never pitched Abstract as a general purpose Ethereum scaling solution.
Our original vision was to be "Ethereum's ultimate consumer arm" - building a unified experience to easily discover onchain games, memecoins, and social apps (I tweeted this at the end of 2024). And we pretty much accomplished this, serving as the home to the 4 most successful onchain games last year while creating the most consumer friendly portal on the market.
We ended up creating a very opinionated chain - a mix of traditional web2 product iteration with decentralized infra. At the center of our ecosystem is a curated discovery platform and a smart wallet that 95% of our users adopted. These are not features you would find on a general purpose EVM chain. We specifically decided to trade off certain elements of decentralization to make a product that could be more digestable to non-crypto natives.
The beauty of the L2 architecture is that we could do all of this while still relying on Ethereum L1 as the backbone of trust for everything. We'll continue to grow our userbase and partnerships to bring more people into not only the Abstract ecosystem, but also the greater Ethereum ecosystem. (Also stage 1 coming very soon, shoutout @zksync)
Major IPs from APAC, emerging from some of the industry's fastest-growing sectors, have adopted Abstract's crypto rails.
Here's how brands from APAC are pioneering the $275.1B K-Pop and Toy industry by working with Abstract 👇
🔥 $FIGHT Eligibility Update 🔥
To be eligible for $FIGHT, you must now have:
👉 Minimum 6900 $MEME staked
This is the new minimum requirement to qualify.
No $MEME = no $FIGHT. Simple as that.
Steak up, lock in your spot, and get ready.
More details coming soon 👊