Nancy Casanova

Content Strategist | Brand storytelling, workflows and content systems. Sharing ideas and tools to help you simplify and streamline your marketing.

[Nancy Casanova @nancycasanova]

The @Spotify disco ball logo was well done
▪️People noticed it and talked about it. A LOT!
▪️It's an iconic way to celebrate Spotify's 20th anniversary
▪️It deviated from the minimalism looks we see taking over most brands
▪️Note: Do it again when Spotify Wrapped comes up

[Nancy Casanova @nancycasanova]

A strategy gives your content direction and a clear job to do.

I wrote a full breakdown on this:
How to Build a Content Strategy for Your Personal Brand
https://t.co/If8WxR6JqW

[Nancy Casanova @nancycasanova]

If your content has been feeling scattered lately, there’s a good chance the issue is not a lack of ideas.

A lot of people think they need:
• More content ideas
• More platforms
• More consistency

What they actually need is a clearer content strategy.

[Nancy Casanova @nancycasanova]

What’s one KPI you actually track consistently?

[Nancy Casanova @nancycasanova]

If your content calendar feels chaotic, it’s rarely a creativity problem.

It’s usually a content system problem.

Before you plan content, ask yourself:
• What’s the goal?
• What outcome is this supporting?
• What KPI am I tracking?
• Is my CTA aligned?

[Nancy Casanova @nancycasanova]

If you want other creative ways to brainstorm content ideas, check out Also Asked, which helps you research topic ideas.

🔍 This tool analyzes Google’s “People Also Ask” results and helps you see connections between topics.

https://t.co/4haeCb5oOX

[Nancy Casanova @nancycasanova]

Do you ever take creative breaks? Sometimes stepping away is exactly what sparks the best ideas.

Here are a few ways you can reset:
▪️ Dive into a new book or topic
▪️ Spend time in nature
▪️ Learn a skill
▪️ Switch up your environment

Which one do you do most often?

[Nancy Casanova @nancycasanova]

A streamlined workflow begins with batching your content.

Batching gives you structure and breathing room to create intentionally.

Try this:
• Batch 1–2 weeks at a time
• Build a library of ideas, visuals and captions
• Repurpose your content as you go

[Nancy Casanova @nancycasanova]

Trust in your creative process.

Remember that you find your voice through practice and refinement.

[Nancy Casanova @nancycasanova]

You can implement a weekly content planning routine by completing only 3 tasks per day.

This approach makes it manageable and easy to implement.

Let’s break it down and take the first step towards a more streamlined and successful content strategy.

[Nancy Casanova @nancycasanova]

I'm at a stage in my life where I need to mark @googledocs as read.

Is there a way to do this that doesn't involve adding emojis to the doc title?

I'm not the owner of these documents so I wish there was a way to see a history that I had read this document before.

Any tips?

[Merriam-Webster @MerriamWebster]

‘Hurriquake’ is a new one for us, too.

[Nancy Casanova @nancycasanova]

@PascucciNews I remind myself that my brain doesn’t know the difference between anxiety and excitement, so I convince myself to interpret it more as excitement.

Lean into that emotion so that you can feel better and process your feelings in a more productive way! 🫶💫🙌

You got this! 🌈🙌

[Nancy Casanova @nancycasanova]

@realBrookNash How about…

Kindly no, but thank you for the opportunity.

[Nancy Casanova @nancycasanova]

@mattragland I love a well formatted tweet! 👍 This is also such a helpful checklist! Thanks for sharing Matt.

[Nancy Casanova @nancycasanova]

@jappleby I swear by Airtable. I’d highly recommend it for your content planning needs. 🌈🙌🖥️

[Nancy Casanova @nancycasanova]

Can’t wait for this “State of Social Media” panel event this Wednesday with @ThatChristinaG @adhutchinson and @amandanat 📲📅

Be sure to RSVP for this event!

[Social Media Club LA @smc_la]

🚨 Marketers 🚨

Come join social pros @amandanat @ThatChristinaG @adhutchinson + moderator @mediamandy as they talk about trends, tactics and tips that will help you stay up to date!

https://t.co/Wwre0QOjJv

[Social Media Club LA @smc_la]

🚨 Marketers 🚨

Come join social pros @amandanat @ThatChristinaG @adhutchinson + moderator @mediamandy as they talk about trends, tactics and tips that will help you stay up to date!

https://t.co/Wwre0QOjJv

[Nancy Casanova @nancycasanova]

@latermedia 🫶🫶🫶

[Nancy Casanova @nancycasanova]

@realBrookNash Questionable