Everyone's talking about how AI made building faster.
Almost nobody's talking about the failure mode it created.
Not a hypothetical. I watched it happen in my own week.
Most engineers specialize.
Switching layers all day is exhausting.
I never got that luxury. Frontend, backend, mobile, AI, data. All on the same product, same week.
Here’s what actually changes when you can’t hide behind “that’s not my layer.”
The best marketing decision I made this quarter was an engineering decision.
Every person who heard about it thought it was a growth tactic. It wasn’t.
Here’s what happened: