The world lost an amazing person yesterday.
To share a small behind-the-scenes moment that speaks to who he was as a person: when we first began working with Kyle, the Kyle Kush idea was thrown out there and he instantly loved it. Not because he had to, but because he genuinely thought the fans would enjoy it. Shortly after its launch, there was a NASCAR Reddit thread that was overwhelmingly positive about it, and he was genuinely excited to see how many fans embraced it, even people who said they normally were not fans of his. You could tell how much NASCAR and all of its fans meant to him.
What stood out most to us, though, was that despite being a superstar of his magnitude, he was an exceptionally kind person. Kyle was kind to everyone in our company and constantly displayed an unmatched passion for his family, his craft, and a relentless drive for excellence.
His love for his family, his work, and the people around him ran incredibly deep, and we were fortunate to know him.
Our hearts go out to Samantha, his children, and all of his loved ones.
every day is a privilege and today is a truly sad reminder of that.
this little boy in this picture hated you on sunday’s. but he loved to hate you, and you made it very difficult to hate and not become a fan when your passion for racing showed, when you would show up to his home town to race at his home tracks. he will be forever grateful for that.
from a fan, to a hater, to a competitor, to a teammate, and to even maybe a friend. i share that story because this little kid in the picture was not anywhere near the true number that you impacted for the better just through racing.
you will be deeply missed. both on the race track, but certainly off.
RIP. 🕊️