"Stories create change. That's why we've been telling them for generations—to motivate & protect our tribes, to connect and warn each other, to stir hate or spread love. Without stories we are rudderless." #storydriven
Nobody buys from you just because you’re different – your customers buy from you because that difference makes them feel special. https://t.co/0MSTc0NT1Q #storytelling#thestorythatmatters#customerfirst
There is only one way to know if you are telling a great story; when customers are lining up to get your products, and your staff still wants to work with you after your crazy success. #thestorythatmatters#success#businessstorytelling
Do you think about your marketing goals in terms of selling a product or service or selling a story? Selling the story requires more than a spreadsheet and some KPIs #thestorythatmatters#empathy#storymarketing#marketing