Nathan Brain | PT Business Coach

Helping personal trainers make more 💰
15+ years in fitness. Built it. Now I teach it. 📈
Follow for daily PT business tips 🫱🏽‍🫲🏼

[Nathan Brain | PT Business Coach @nathanbrainpt]

“Keeping your options open” is how good PT’s end up doing a bit of online, a bit of gym floor and a bit of group fitness and getting nowhere with any of it. Commit to improving one of them at a time and like anything, attention = improvement.

[Nathan Brain | PT Business Coach @nathanbrainpt]

The gym floor isn't a lead source you "work." It's the job. If you're not talking to members every time you’re in the gym, you're a contractor waiting for clients to find you.

[Nathan Brain | PT Business Coach @nathanbrainpt]

Bad Personal Trainers ask people to train with them. Good ones prescribe exercise - You certainly don’t hear a doctor asking someone which script they’d like to pick or if the medicine at the chemist is too expensive.

[Nathan Brain | PT Business Coach @nathanbrainpt]

Cheap PTs aren’t more accessible. They’re just easier to quit on. Nobody commits to something that didn’t cost them anything. The moment you charge your worth is the moment you start attracting serious clients that stay.

[Nathan Brain | PT Business Coach @nathanbrainpt]

Say it with me. “I CANNOT LOSE IF I DO NOT QUIT.”

[Nathan Brain | PT Business Coach @nathanbrainpt]

What is ONE thing that you can do next week that can take you closer to your end goal? Just one. Let me know 👇🏼

[Nathan Brain | PT Business Coach @nathanbrainpt]

You can’t complain about the fact that”the gym is quiet”… When all you do during peak hours is sit in the office doomscrolling, and chatting with your “mates” on the gym floor.

[Nathan Brain | PT Business Coach @nathanbrainpt]

People only want to see you fail because it justifies the risk that they didn’t want to take. Don’t give them the satisfaction.

[Nathan Brain | PT Business Coach @nathanbrainpt]

If you want to succeed in business, nothing substitutes hard work. Leave the 9am-5pm behind, this shit is 5am-9pm. If you want to be among the top 1%, you have to work like them. Balance comes later, work comes now.

[Nathan Brain | PT Business Coach @nathanbrainpt]

You either seek out challenges that inspire you, or attract challenges that don’t. Your choice, always!

[Nathan Brain | PT Business Coach @nathanbrainpt]

Personal trainers are the only professionals who apologise for their prices.

Lawyers don't say sorry for their rates.
Surgeons don't discount for nice people. Accountants don't throw in freebies.

But PTs do it every single day.

And then wonder why nobody
takes them seriously.

[Nathan Brain | PT Business Coach @nathanbrainpt]

The personal trainer who charges $100/hour will always outperform one who charges $50.

Not because they're better.

Because their clients show up. Do the work. And refer their friends.

Price filters people in.
And price filters people out.

Charge accordingly.

[Nathan Brain | PT Business Coach @nathanbrainpt]

Personal trainers will spend $2,000 on a nutrition qualification.

But won't spend a cent on learning
how to actually run a business.

Then wonder why they're broke. 👀

You can't out-educate a bad business model.

[Nathan Brain | PT Business Coach @nathanbrainpt]

“There are no bad clients, only bad coaches.”

When something goes wrong, the easiest thing is to point outwards: “They just aren’t committed enough.”

Or you can point inward: “What could I have done differently?” Own the wins, own the failures, own the fix. No excuses.

[Nathan Brain | PT Business Coach @nathanbrainpt]

The biggest mistake PT’s make? Operating from neediness instead of service. Trying to get clients instead of solving problems. ❌

That’s why you struggle to prospect, run awkward consults, undercharge & fail to convert.

Stop chasing clients and become the obvious solution. 💯

[Nathan Brain | PT Business Coach @nathanbrainpt]

Back Attack 💯
-
If you want a back like a Christmas tree, give this workout a go. 😉
-
1️⃣ Deadlift - 10 x 5 (75% of max)
2️⃣ Pull Up - 100 reps (Minimal sets)
3️⃣ Bent Over Row - 10 x 10

[Nathan Brain | PT Business Coach @nathanbrainpt]

❗️Leading from the front ❗️
-
Setting the example is always so important as a leader. People will follow you if you walk the talk. This means doing exactly the same as what you’re expecting of others. 🙌🏼
-... https://t.co/3eyQb7JNLJ

[Nathan Brain | PT Business Coach @nathanbrainpt]

Risk more than others think is safe.
Care more than others think is wise.
Dream more than others think is... https://t.co/qUaCCbbyd4

[Nathan Brain | PT Business Coach @nathanbrainpt]

Have been working on some stuff in the background recently that is going to be pretty exciting. Can't wait to... https://t.co/UdP3NmdbtH

[Nathan Brain | PT Business Coach @nathanbrainpt]

❗️GOALS❗️

Do you write yours down? It's one thing to know what you want in your head but it's been proven in... https://t.co/FMue6dD8VV