NAT

9-5 → Entrepreneur (YouTuber). Sharing lessons as I build a digital business for financial freedom | Helped 8+ increase revenue at

[NAT @nathanielhall_]

Lead Magnet Landing Page (Client) 🎥

@jimkroft - gifted filmmaker, artist & now turned soloprenuer.

We got him:

• $400+ revenue
• 147+ subscribers
• 16+ paid subscribers

We created a landing page that converted visitors into loyal newsletter subscribers.

THREAD 🧵🧵🧵

[NAT @nathanielhall_]

This is one of YouTube’s greatest storytellers.

In 6 years he’s gained 460,000,000 views.

Between June 2022 & July 2023 he produced 15 consecutive viral (1M+) videos.

Zac Alsop is actually a GENIUS.

Latest vid breaks down @zacalsopp strategy: https://t.co/bjXJzbNJlC

[NAT @nathanielhall_]

@ryanjamesbolton Sure! Let me know what it is & what the video is about 👊

[NAT @nathanielhall_]

@ryanjamesbolton No problem!

What is it that you’re building? What’s the video actually about it? I might be able to help you come up with a more interesting title :)

[NAT @nathanielhall_]

@ryanjamesbolton 2nd one :)

Simpler is always better, especially if you want people to understand the story behind the thumbnail at a quick glance.

It also shows a stronger visual of ‘building’ something.

Looks more unique too.

What’s the title btw?

[NAT @nathanielhall_]

@Phil_Sledge Thanks Phil, I appreciate it!

[NAT @nathanielhall_]

First time I’ve seen one of my videos do this.

It only takes one video to blow up your channel.

FYI - Authentic content works.

[NAT @nathanielhall_]

I think it all comes down to the ‘why’.

If people are in it for the views & vitality, then they’ll likely never reach true satisfaction.

But if they do it to level up themselves or others then there’s deeper meaning & fulfilment.

It’s about how valuable you make yourself & the value you add to others.

[NAT @nathanielhall_]

If you fancy checking the video out:
https://t.co/19yIca4LxR

[NAT @nathanielhall_]

Awesome waking up to this.

From a 10/10 to a 2/10.

Just a change in the title.

(Explained in comments)

[NAT @nathanielhall_]

The video was stuck at 12 views for 12 hours.

But I knew it had the potential to perform.

It was just packaged wrong.

Previous title:

“How to Hook Viewers Instantly with a Killer YouTube Intro”

Current title:

“The Psychology Behind a Killer YouTube Intro”
Why change it?

In recommended people saw:

“How to Hook Viewers Instantly with a Killer”…

A killer?

A killer what?

It’s not that intriguing.

And it’s a little confusing.

Killer can mean good or bad.

So I needed to give people a short enough title that told them what the video was about without giving too much away.

Now over 90% of the views have come from the recommended section on YouTube.

If your video isn’t performing well:

• Optimise it for recommended
• Shorten the title (less than 50 characters)
• Provide enough clarity

The algorithm doesn’t hate you.

Your packaging just needs to make sense to your audience for them to click on it.

[NAT @nathanielhall_]

@hakukonevelhot To capture 100+ million views with each video is a ridiculous achievement.

Just shows that what he did in the early days laid the foundation for his success.

[NAT @nathanielhall_]

One of MrBeast’s 1st viral videos was of him cutting a table in half with a plastic knife.

I wouldn’t do this.

But that’s the whole point.

People watch videos of:

• Things they’d never do
• Others doing the hard work
• New ways of using common tools

Just do something someone would never do by using a tool or system in a new way.

[NAT @nathanielhall_]

@bradsmith That’s exciting.

What’s the video about?

Have you got an idea of how to package it?

[NAT @nathanielhall_]

It took him a whole weekend & a bunch of friend to cut through it…

Want to make the best videos possible on YouTube?

Got some videos to help you out: https://t.co/6hpDSyyo4L

[NAT @nathanielhall_]

For people wanting to see this in action…

I made a video I thought was great.

It performed terribly.

Bad packaging.

Once I updated the title & thumbnail this happened (it’s still getting views):

[NAT @nathanielhall_]

You might have some banger videos.

But your packaging stops the views.

How to revive a great video:

• Update the thumbnail
• Change the title
• Make them clickable

You need to focus on making your audience so curious they NEED to click your video.

[NAT @nathanielhall_]

YES!!!

This is the best news I could wake up to.

I’ve got access to A/B thumbnail testing for YouTube & I can upload 3 thumbnail variations.

Excited to test this out today.

[NAT @nathanielhall_]

@bradsmith Definitely.

I’ve been using it every day for the past week.

Been analysing the tweaks big creators are making to their thumbnails & titles so I can start to think a little more like them.

[NAT @nathanielhall_]

YouTube is about to change forever.

MrBeast has launched Viewstats.

A tool that analyses:

• A/B tests
• 1 out of 10s
• Competitors

For any video on YouTube.

You can see when a channel has changed a title or thumbnail & how it impacts views.

See how it works in the video linked below.

[NAT @nathanielhall_]

A breakdown of MrBeast’s $2 Million tool (changing YouTube FOREVER)
https://t.co/XREhR02W5N