Nathan

I work @animalzco
Marketing. Content. Customer Funnel.

[Nathan @nathaninasuit]

I’m an editor. Sometimes writers ask me how to write better. What they usually mean is: "how do I write tighter, prettier sentences?"
🧵👇

[Nathan @nathaninasuit]

The question isn't whether search is dead. 💀

The question is: how will you capitalize on the next evolution? 🤑

[Nathan @nathaninasuit]

We’ve heard "SEO is dead" over and over.

But please get 👏 a 👏 grip 👏

[Nathan @nathaninasuit]

Rather than mourning the "death" of channels, we should be studying how they transform. Radio didn't die - it became podcasts. Local advertising didn't die - it became programmatic.

[Nathan @nathaninasuit]

The days of “it’s not too late to give a gift card” emails is upon us

[Nathan @nathaninasuit]

i should be able to understand what your product or service is with one look at your homepage

otherwise, wtf is it good for?

[Nathan @nathaninasuit]

99% of websites I look at - i can't tell what the product is or what they do

just a slurry of pages and navs that a few overzealous directors demanded of their dev team

[Nathan @nathaninasuit]

why does zoom need to open 100 windows for me to operate it?

[Nathan @nathaninasuit]

the secret to all fancy living spaces:

1. a high ceiling
2. seating that doesn't touch a wall
3. loads of plants
4. lots of natural light

[Nathan @nathaninasuit]

Using these phrases? Ask yourself these questions:

💡Yes, covid changed how we work. What's my point?

💡Business is a huge category. Precisely, what part of the biz landscape am I talking about?

💡Which part of the "new normal" is relevant here? (Most of it isn't.)

[Nathan @nathaninasuit]

Please remove these sentences (or any variation of them) from everything you produce going forward:

🙅‍♂️"Covid changed how people live and work..."

🙅‍♂️"The evolution of the modern business landscape..."

🙅‍♂️"In this new normal..."

[Nathan @nathaninasuit]

They're lazy.

They mean nothing bc they could be interpreted in multiple ways.

[Nathan @nathaninasuit]

listen, SaaS companies...

you can't all be "all in one" solutions, otherwise there wouldn't be so GD many of you

[Nathan @nathaninasuit]

even crazier, this is the fitness prerequisite to not be made fun of in your 8th-grade gym class

[Steven Borrelli @stevenborrelli]

Imagine if there was a fitness prerequisite to be United States President:

20 push-ups, 10 pull-ups, 30 sit-ups, and running a mile in under 14 minutes.

The standard this would set for our Nation would be profound.

[Nathan @nathaninasuit]

@CaseyMericle so a pawn shop?

[Nathan @nathaninasuit]

@CaseyMericle @AssetKeen what are "great financing terms"?