"Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches. A good story is more powerful than a stack of facts." https://t.co/lZsUlyJxC9 by @mulegirl#getrealinsight
So, um... I've got a massive list of #userresearch tools that I've been curating for years. It's not done or perfect or anything (I've got more to put in), but here it is. https://t.co/J35Peh69Hp
There are three types of user research product teams should care about:
Testing things the team have built
Working out what the team should build next
Understanding potential users and their lives
https://t.co/iseSb1vAmV #getrealinsight
“Insights need to ladder up into ways of seeing the world that is both so creative and so believable that it's obvious how those insights leads to better decision making.” https://t.co/qyHIsfMgow #getrealinsight
“Bad internal user experience creates a burden that means the people in your organisation won’t always have the motivation, time, or will power to do what it takes to deliver a level of service that is going to work best for your customers” https://t.co/ytDzwLsHxk #getrealinsight
Patient Centred Outcomes Research ~ "Participants want to know the research is directed towards people." #healthcare#getrealinsight https://t.co/j2n1c04pK6
Why do innovation labs fail? Firms aren’t creating innovation labs for the right reasons. ‘Innovation theatre’ is all most innovation labs amount to. https://t.co/sgH6DfljnB