Natalie Kunz

Senior SEO Specialist | agency-side | #seo

[Natalie Kunz @natkunz]

aaand it's live! I'm so happy to be featured as an #SEOExpert in this year's State of Tech SEO report by @airadigital and @techseowomen🌟

[Women in Tech SEO @techseowomen]

The State of Tech SEO 2023 Report is officially LIVE, in collaboration with @airadigital 🎉
A massive thank you to everyone who filled the survey, shared the survey and to all our brilliant community members for adding their expert commentary 🙌🏽
https://t.co/Iao3wkvc9y

[Glenn Gabe @glenngabe]

Most don't need to worry about crawl budget, but if you have a large-scale and complex site, this is important to understand. Crawl budget is allocated by hostname (so subdomain).

[Pedro Dias @pedrodias]

A guide on "when to worry with crawl budget"

[Brodie Clark @brodieseo]

If you're working on eCommerce SEO, you must become an evangelist for pushing for product reviews (but there's a catch).

A very underrated traffic and sales driver is within the 'Shopping' tab. Within this section of Google, the majority of the listings are organic, which wasn't always the case.

Toward the end of 2020 Google expanded their free product listings program to be available within the Shopping tab, now with global application.

At the moment, the best way to track performance within unpaid listings within the Shopping tab is within Merchant Center (with recent connection via GSC). You're able to see this data in the Performance report and selecting 'Organic'.

What many eCommerce SEOs are unaware of is the impact that your Seller Rating can have on performance within the Shopping tab. This is often a responsibility left to the Paid Ads department, but that responsibility should be shared.

In fact, Google has now started to show Seller Ratings for standard organic listings on mobile by default in the US, with there also being recent testing in desktop search results. This can have a noticeable impact on your CTR.

While collecting both 'product' and 'Seller Rating' reviews are important, I find that the Seller Rating is one that is often neglected and can make a big difference to performance in the unpaid listings.

To check your Seller Rating, add your domain name:
https://www(dot)google(dot)com/shopping/ratings/account/lookup?q={yourwebsite}

If you're an eCommerce site and you don't have any Seller Rating reviews, then you need to get to work. The important step here is how reviews are requested and saved, and whether you're using a supported provider.

For more details, make sure that you're familiar with Google's latest guidance: https://t.co/h81th6Dgqk

#seo #searchengineoptimization #google

[Fery Kaszoni @FeryKaszoni]

Good news for programmatic websites.

Google reversed their view on auto-generated pages.

They removed the algorithm “penalties” applied with the core update from a year ago.

This is the third programmatic website in my portfolio with the same trend.

We are back to action!

Tech SEOs!

This is a day to rejoice and dust off those auto-page generators!

#SEO

[Lily Ray 😏 @lilyraynyc]

Looking at the biggest losers of the HCU is pretty revealing.

This site, which lost 70%+ of its traffic, tries to target "all the keywords" with listicle articles that round up Pinterest images (without attribution), plus 2-3 sentences each, as its primary content strategy.

[Rowan Cheung @rowancheung]

Another huge week for AI.

Massive developments from OpenAI, HeyGen, Google, UMG, Apple, UCL, IBM, Alibaba, Microsoft, Cruise, Zoom, NVIDIA, The White House, Midjourney, and Inworld AI.

Here's everything you need to know 🧵:

[Lily Ray 😏 @lilyraynyc]

LINKS IN AI ANSWERS!!!!

#GoogleIO

[Peter Yang @petergyang]

ChatGPT code interpreter is the best product to come out of @openai since GPT4.

It gives everyone a personal data analyst.

If you haven't tried it yet, let me show you exactly how it works:

[Brodie Clark @brodieseo]

SEO Tip: doing a URL migration? It can be helpful to maintain an XML sitemap with old URLs, alongside one for new URLs. This approach can help with tracking migration progress as indexing drops to zero. Google has said it's fine to have this in place temporarily for 1-3 months.

[Women in Tech SEO @techseowomen]

Standing ovation for the spectacular @areej_abuali as she comes on stage to wrap things up #WTSFest

[Natalie Kunz @natkunz]

So ready for #WTSFest by @techseowomen in the most beautiful theatre hall at the Barbican ✨

[Natalie Kunz @natkunz]

@areej_abuali Can't wait! Such a beautiful venue 🤩

[Natalie Kunz @natkunz]

Officially en route to London for this year's #WTSFest 🥳 to say I'm excited is an understatement!!! @techseowomen

[Natalie Kunz @natkunz]

Dynamic rendering is a terrible thing and something to be avoided at all costs. It's a monster of complexity and very expensive to do it sustainably right @g33konaut #seodaydk

[Natalie Kunz @natkunz]

.@g33konaut "YOLO because live coding is risky" 😂 #seodaydk

[Natalie Kunz @natkunz]

It's always a pleasure to listen to @badams give an SEO. Today it was about tech SEO in 2023 and beyond 🚀 Never a dull moment #seodaydk

[Natalie Kunz @natkunz]

.@DannyRichman just held up a mirror to all SEOs at #seodaydk: "Us SEOS are the only ones that want 10 blue links" when talking about SERP developments like Google Bard, bing AI chatbot etc.

[Natalie Kunz @natkunz]

"Web search isn't the right answer for every query" during @THCapper 's talk about the future of Google. #seodaydk

[Natalie Kunz @natkunz]

Excellent opening talk by @THCapper about Core Updates & G's direction for 2023. Particularly liked the perspective of "AI as a pollutant" and "AI as a competitor" #seodaydk

[Natalie Kunz @natkunz]

Whyyy? #GoogleAI