I’m glad Apple is finally giving parental controls some attention. But parents don’t just need more controls. We need the controls to actually work.
I hope there’s a major under-the-hood improvement here focused on syncing, reliability and consistency across devices. This stuff just hasn't worked right.
This is one way to soft launch.
Exciting to see mins and CPMs drop ($50K and $15 respectively) from original investment understanding. It’s already maturing just a few months in. https://t.co/tyl8PlV9yR
I’ve been very critical of past Forrester Waves in ad tech but this time at least they don’t have any weird outliers. And the headline is that @AmazonAds went from nothing to “leader” thanks in part to the work of @nealrichter and @btomasette
@RiskReversal .Speaks to what @grassosteve says he "must be missing" (why isn't the mkt reacting to WH setbacks). WS wants/needs this experiment to work.