Ned Keating

Award-nominated podcast & social video strategist 📺🎧 Views my own

[Ned Keating @nedkeating]

Starting 2026 hunting a new challenge

2025 wins:
🏆 Award-nominated podcast launch
🏆 3x Spotify Wrapped distinctions in 4 months  

10+ years scaling sports media, tripling watch time & 1200%+ revenue growth  

DMs open for senior Content/Video roles

#SportsMedia

[Ned Keating @nedkeating]

Saw this first-hand at GRV Media. Scaling a community from 0 to 3,000+ subs isn't luck. It’s data-underpinned creativity.

Fans have evolved. Most production workflows haven't.

https://t.co/zVNKoWOSSN

[Ned Keating @nedkeating]

The 'spray and pray' model for sports content is dead.

Data is no longer a reporting tool, it’s central to creativity.

If you aren't using real-time audience sentiment to pivot your formats, you're just making expensive noise.

[Ned Keating @nedkeating]

Algorithms are now too smart for manufactured engagement.

The best producers right now aren't just AV guys, they’re storytellers who know how to read a retention graph.

Volume is a vanity metric; organic loyalty is the only currency that lasts.

[Ned Keating @nedkeating]

After 10+ years in sports media, from print newsrooms to award-nominated football podcasts, it’s clear: we are no longer content creators, we are attention managers

https://t.co/uHKBshlCen

#sportsmedia #production #ContentStrategy

[Ned Keating @nedkeating]

Proper Sports Media’s acquisition of @Score90_ isn't just a business deal. It’s a signal that the industry’s centre of gravity has shifted.

Here are shifts every producer must watch👇🧵

[Ned Keating @nedkeating]

Younger fans value access and raw energy over high-gloss studio aesthetics.

The challenge for producers is how to maintain professional standards and narrative structure without killing that social-first, high-energy soul.

[Ned Keating @nedkeating]

Four months in and @BeyondBackFour has been recognised with three badges in #SpotifyWrapped: A 2025 Binged Show, A 2025 Marathon Show and A 2025 Instant Hit Show

Thanks to @SamHomewood, @clattenburg1975 & @KieranMaguire, plus @GraemeBailey, our special guests and our audience

[Beyond The Back Four @BeyondBackFour]

Who is the Premier League G.O.A.T.?

@clattenburg1975, @KieranMaguire, @SamHomewood & @jamesvictorb lock horns in the ultimate football debate.

Which legend wins?

#premierleague #football

https://t.co/dRGrHdQUHa

[Beyond The Back Four @BeyondBackFour]

Why Jude Bellingham must start for England at World Cup 🏆

Catch more from @nedkeating on Beyond The Back Four https://t.co/9QbyoNI1Ag

#england | #worldcup

[Beyond The Back Four @BeyondBackFour]

Who gets in Thomas Tuchel’s England squad for the 2026 World Cup? 🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽

@SamHomewood, @jamesvictorb & @nedkeating go position by position — Pickford, Bellingham, Foden, Trent & more

🎧 https://t.co/9QbyoNI1Ag
📺 https://t.co/4OxQY0xFRc

#england | #worldcup

[Ned Keating @nedkeating]

October = record month for @BeyondBackFour 🎙️

✅ 1,500 subscribers and counting
✅ Continued expert insights from @clattenburg1975, @KieranMaguire & @GraemeBailey, led by @SamHomewood
✅ Exclusive with @ALANMYERSMEDIA - 30+ years in sports media meeting royalty & Presidents

[Beyond The Back Four @BeyondBackFour]

From The Queen to George Bush 👑⚽️

@ALANMYERSMEDIA joins @SamHomewood and @GraemeBailey to share his wildest stories from 30 years in football journalism

🎧 https://t.co/9QbyoNIzpO
📺https://t.co/noYaGUR9tc

#FootballPodcast | #PremierLeague | @tbrfootball

[Ned Keating @nedkeating]

While we’ve had some great episodes so far (if I say so myself 😅), this has been my favourite to produce

Absolutely fascinating insight from Mark Clattenburg and a great voice to have on the show 🗣️

[Beyond The Back Four @BeyondBackFour]

VAR was meant to fix football. @clattenburg1975 tells Beyond The Back Four why it’s become chaos — and how to fix it. ⚽🔥

🎙️w/ @SamHomewood, @KieranMaguire and @GraemeBailey

🎧 https://t.co/9QbyoNIzpO
📺 https://t.co/6rS6nXkgnA

#VAR #PremieLeague #Football

[Ned Keating @nedkeating]

A great way to launch our new podcast with a guest as brilliant as Danny 🎉

[Beyond The Back Four @BeyondBackFour]

🚨 New episode

Premier League winner @dannysimpson talks:
📝 How Gary Neville negotiated his Man Utd contract
🤩 Looking up to Ashley Cole
🤯 How he nearly left Leicester before title win

⛓ https://t.co/1tWfbxQGNh

#mufc | #premierleague

[Beyond The Back Four @BeyondBackFour]

🚨 NEW EPISODE w/ @SamHomewood, @KieranMaguire, @GraemeBailey and special guest @dannysimpson
✅ Mainoo future in doubt at Man Utd
✅ Arsenal unveil £67.5m Eberechi Eze
✅ Chelsea hit West Ham for FIVE

📺 https://t.co/FtmEYCAw3Y
🎧 https://t.co/uwOPTiHnko

[Beyond The Back Four @BeyondBackFour]

Introducing Beyond The Back Four - your new go-to football podcast 🎧

Join @SamHomewood, @clattenburg1975, @KieranMaguire and @GraemeBailey for new episodes every Monday and Wednesday

🌴 https://t.co/1tWfbxQGNh

🧵 And here's what you can expect from the panel

[Beyond The Back Four @BeyondBackFour]

⏲️ 60 seconds per club. 6 clubs. 1 stopwatch.

⏳@graemebailey runs through what Arsenal, Chelsea, Liverpool, Man City, Man United & Spurs STILL need before the transfer window slams shut

📺 Watch here: https://t.co/qwngjTXn6S

#PremierLeague #Transfers #DeadlineDay

[Beyond The Back Four @BeyondBackFour]

🚨 New episode 🚨

Díaz out, Isak in at Liverpool? 👀
Gyökeres finally signs for Arsenal 🔴
Plus: outrageous Hot Takes — one has Haaland under 20 PL goals 👇

🎙️Join @nedkeating, @GraemeBailey, @Adam___Williams & @calciolovesjack

📺 Watch: https://t.co/o00n7cnYGF

[Beyond The Back Four @BeyondBackFour]

💰 Chelsea’s £85m Club World Cup windfall explained!
🔴 Arsenal closing in on Viktor Gyokeres as their new No.9.
🗣️ Mark Clattenburg opens up on refereeing the Club World Cup + VAR’s future.

🎧 New episode out now!

Watch 👉 https://t.co/DqdR4eCRiZ