Starting 2026 hunting a new challenge
2025 wins:
🏆 Award-nominated podcast launch
🏆 3x Spotify Wrapped distinctions in 4 months
10+ years scaling sports media, tripling watch time & 1200%+ revenue growth
DMs open for senior Content/Video roles
#SportsMedia
Saw this first-hand at GRV Media. Scaling a community from 0 to 3,000+ subs isn't luck. It’s data-underpinned creativity.
Fans have evolved. Most production workflows haven't.
https://t.co/zVNKoWOSSN
The 'spray and pray' model for sports content is dead.
Data is no longer a reporting tool, it’s central to creativity.
If you aren't using real-time audience sentiment to pivot your formats, you're just making expensive noise.
Algorithms are now too smart for manufactured engagement.
The best producers right now aren't just AV guys, they’re storytellers who know how to read a retention graph.
Volume is a vanity metric; organic loyalty is the only currency that lasts.
After 10+ years in sports media, from print newsrooms to award-nominated football podcasts, it’s clear: we are no longer content creators, we are attention managers
https://t.co/uHKBshlCen
#sportsmedia#production#ContentStrategy
Proper Sports Media’s acquisition of @Score90_ isn't just a business deal. It’s a signal that the industry’s centre of gravity has shifted.
Here are shifts every producer must watch👇🧵
Younger fans value access and raw energy over high-gloss studio aesthetics.
The challenge for producers is how to maintain professional standards and narrative structure without killing that social-first, high-energy soul.
Why Jude Bellingham must start for England at World Cup 🏆
Catch more from @nedkeating on Beyond The Back Four https://t.co/9QbyoNI1Ag
#england | #worldcup
Who gets in Thomas Tuchel’s England squad for the 2026 World Cup? 🏴⚽
@SamHomewood, @jamesvictorb & @nedkeating go position by position — Pickford, Bellingham, Foden, Trent & more
🎧 https://t.co/9QbyoNI1Ag
📺 https://t.co/4OxQY0xFRc
#england | #worldcup
While we’ve had some great episodes so far (if I say so myself 😅), this has been my favourite to produce
Absolutely fascinating insight from Mark Clattenburg and a great voice to have on the show 🗣️
🚨 New episode
Premier League winner @dannysimpson talks:
📝 How Gary Neville negotiated his Man Utd contract
🤩 Looking up to Ashley Cole
🤯 How he nearly left Leicester before title win
⛓ https://t.co/1tWfbxQGNh
#mufc | #premierleague
🚨 NEW EPISODE w/ @SamHomewood, @KieranMaguire, @GraemeBailey and special guest @dannysimpson
✅ Mainoo future in doubt at Man Utd
✅ Arsenal unveil £67.5m Eberechi Eze
✅ Chelsea hit West Ham for FIVE
📺 https://t.co/FtmEYCAw3Y
🎧 https://t.co/uwOPTiHnko
Introducing Beyond The Back Four - your new go-to football podcast 🎧
Join @SamHomewood, @clattenburg1975, @KieranMaguire and @GraemeBailey for new episodes every Monday and Wednesday
🌴 https://t.co/1tWfbxQGNh
🧵 And here's what you can expect from the panel
⏲️ 60 seconds per club. 6 clubs. 1 stopwatch.
⏳@graemebailey runs through what Arsenal, Chelsea, Liverpool, Man City, Man United & Spurs STILL need before the transfer window slams shut
📺 Watch here: https://t.co/qwngjTXn6S
#PremierLeague#Transfers#DeadlineDay
🚨 New episode 🚨
Díaz out, Isak in at Liverpool? 👀
Gyökeres finally signs for Arsenal 🔴
Plus: outrageous Hot Takes — one has Haaland under 20 PL goals 👇
🎙️Join @nedkeating, @GraemeBailey, @Adam___Williams & @calciolovesjack
📺 Watch: https://t.co/o00n7cnYGF
💰 Chelsea’s £85m Club World Cup windfall explained!
🔴 Arsenal closing in on Viktor Gyokeres as their new No.9.
🗣️ Mark Clattenburg opens up on refereeing the Club World Cup + VAR’s future.
🎧 New episode out now!
Watch 👉 https://t.co/DqdR4eCRiZ