Neha

[anand mahindra @anandmahindra]

The story of Araku Coffee, our very own Indian brand which has gone global, has entered a new and exciting chapter.

For over 25 years, the Naandi Foundation @naandi_india has worked to transform the lives of subsistence farmers in the Araku Valley of Andhra Pradesh, India. By providing regenerative farming inputs and sharing best practices for growing high-quality coffee, they have helped build a sustainable and resilient farming community.

From the very beginning, our ambitious goal was not only to improve farmers’ livelihoods, but also to ensure that their dedication and exceptional coffee were recognised on the global stage.

Naandi globally pioneered the application of the terroir approach, traditionally used in grape cultivation and winemaking, to coffee growing in Araku. Terroir, meaning a “sense of place”expresses the unique character of a region by aligning varieties and farming practices with local soil, microclimates, and landscape.

Recently, Araku Coffee launched the NANOLOT Series, the rarest and purest expression of specialty coffee. Grown on single plots by individual farmers and harvested in exceptionally small quantities, each nanolot is carefully processed and roasted in micro-batches to reveal the purest expression of its terroir.

Priced at ₹10,000 per kg (USD 100 per kg), the NANOLOT Series represents one of the highest price points ever achieved by an Indian Arabica coffee. The first release a fortnight ago sold out online within 24 hours, and the second, last week, in just two hours.

I would like to take this opportunity to express my appreciation for all the tireless efforts of the enterprising head of Naandi, @manoj_naandi and for the talent & dedication of the entire team.

👏🏽👏🏽👏🏽

[Manoj Kumar @manoj_naandi]

“We got better trained on how to grow good quality coffee and how to harvest. If we hadn’t received this training, we wouldn’t have made the profits we now earn,” says Babu, who made a profit of around ₹ 1,50,000 last year, which is helping the couple educate their children, among other things. “We are very happy with what we are growing and want to do more so that the name of our village goes far ahead.”

Thank you Preeti @the_hindu for putting this out for the world to know how India can create the worlds best model in agriculture with farmers at the forefront with excellence in scale and sustained profits for all.

It is this impact and a unique business model steeped in collaboration, excellence and ethics that makes @arakucoffeein as a brand to emulate globally.

I salute all @naandi_india who made this happen.

#Arakunomics

https://t.co/VA8R8tvv7m

[anand mahindra @anandmahindra]

We at @arakucoffeein just hit a six…

The Sixth Araku Coffee outlet and cafe in the world.

At Commissariat Road, Ashok Nagar, Bengaluru

After three in Paris, one in Mumbai, and now the second in Bengaluru.

Next—New York.

[Manoj Kumar @manoj_naandi]

All 84 NANOLOTS of Araku coffee launched day before yesterday night
Sold out in less than 24 hours!
Highest priced luxury coffee in India sold out in 24 hours without a single ad spend.

So hereafter all @arakucoffeein opening sales will be to our lucky mascot @ANarayanan24 Thanks dear Ananth.

[Manoj Kumar @manoj_naandi]

SIX! Yesterday a handpicked audience in Bengaluru were given a sneak preview of the 6th Cafe of @arakucoffeein @arakucoffee making the scores level - 3 in Paris and 3 in India. Bengaluru has now 2. This one in Commissariat Road on way to the Garuda Mall.

But the occasion was a landmark in Coffee history in India. We unveiled or rather unboxed the first of only 5 NANOLOT (just 84 packs) at a RECORD ₹10,000/- per KG - highest ever for ARABICA. Over USD 100 per KG is a statement that ARAKU Coffee curated by the tribal farmers and @naandi_india have reached a record that it deserved.

Life Trustee of Naandi Foundation and Director of ARAKU Coffee the renowned @kris_sg unboxed the first pack to be bought by coffee aficionado and Bangalore’s young Turk unicorn creator @ANarayanan24 and boy! Soon after we sold in an hour 72 more packs online.

Indian Coffee Consumers have raised the bar and saluted the hard work of the tribal farmers. Thank you🙏

Gratitude also to the special dignitaries who came to honour the 3 tribal farmers and cheer all of us for this amazing impact project - I call out my friend and supporter for years, Muriel Penicaud @murielpenicaud the former Labour Minister of France 🇫🇷 in President Emmanuel Macron Cabinet, Marc Lamy the Consul General of France 🇫🇷 in Bengaluru @BangaloreFrance (France is a special partner where we launched @arakucoffee as retail first in March 2017) and Hilary McGeachy @AusCGBengaluru to whose nation we export Araku Coffee.

It was a historic momentous event.

My eyes are swelling with gratitude 🙏 as I type these words.

I urge Bengaluru to keep giving us the love we got and visit the new cafe designed by our global brand architect Jorge Zapata from New York. The “Apple Cafe” of India is getting better with each store.

[Manoj Kumar @manoj_naandi]

When we started the journey 15 yrs ago, ‘Araku’ was a Noun - just the name of a less known Valley. Now that @naandi_india transformed the people & the region while creating @arakucoffeein we can say ‘Araku’ is a Verb. Thank you @anandmahindra for backing us to do the Impossible.

[ANI @ANI]

Dr Samir V Kamat today assumed the charge as the new chief of the Defence Research and Development Organisation (DRDO) from G Satheesh Reddy who will now look after the charge of Scientific Adviser to Defence Minister.

[Neha @nehawagle]

Wordle 319 1/6

🟩🟩🟩🟩🟩
Finally!!

[Manoj Kumar @manoj_naandi]

What do you do when your birthday coincides with the #Holi2022
Team @arakucoffeein has created a magical colourful experience in the Bengaluru Cafe.
Tomorrow there is a special Birthday Brunch!
Bengaluru- be there! ♥️

[Manoj Kumar @manoj_naandi]

#ElectionResults tells that Every Vote Matters. This film tells that #EveryGirlMatters

I bow 🙏to @anandmahindra who started this 25 years ago and asked @SheetalMehta and me to work together to take it to scale. Our Teams @naandi_india & @NanhiKali did it!

And🙏@MahindraRise

[Shantanu Rege @rege_sd]

Every great institution is built on the perseverance and sacrifices of those who work hard but shun the limelight. @DRDO_India and it’s scientists are one such purpose driven patriots serving the nation and its defence forces. So proud of them !

[Manoj Kumar @manoj_naandi]

Today, on November 1, @naandi_india turns 23. Although young age for an organisation, I am humbled to share the impact the team has created so far - 7 Million Lives. I bow to them, their families; the Trustees; Donors, Partners & all communities we worked with. Highlights🧵+

[Manoj Kumar @manoj_naandi]

India can never meet her hospital beds & ICU demands at this rate. That’s why we ⁦⁦@naandi_india⁩ with ⁦https://t.co/y5DZRdjSfB is starting medical care at home/community level across India. We’ll start with ⁦@arakucoffeein⁩ villages. https://t.co/4nhA6eTjxk

[kris gopalakrishnan @kris_sg]

Araku Cafe in IndiraNagar getting ready for opening @naandi_india @manoj_naandi @arakucoffeein

[Manoj Kumar @manoj_naandi]

The success of Arakunomics inspired us to replicate the model to agrarian distress villages of Wardha as well as for feeding nutritious food to urban dwellers in New Delhi through #UrbanFarmsCo. We hope to expand to 1 Million Acres across India soon. 3/3

[Manoj Kumar @manoj_naandi]

ARAKUNOMICS is a new integrative economic model that ensures Profits for farmers & Quality for consumers through Regenerative Agriculture (PQR). It’s a tribute to the tribal farmers of ARAKU region for the world class coffee & a high carbon landscape through 25 million trees. 2/3

[Manoj Kumar @manoj_naandi]

I am humbled that @RockefellerFdn chose @naandi_india as one of the Top 10 Visionaries in the World for the #FoodVision2050 Prize (USD 200,000) announced yesterday in New York. Our Vision titled #Arakunomics was based on work with Farmers in Wardha, New Delhi & @arakucoffeein 1/3

[Manoj Kumar @manoj_naandi]

Pl. applaud Heena Arjun Tulaskar from Mumbai for getting 2nd Rank from all @mybmc schools scoring 95.4% in Class X Board Exam. She is part of our Project @NanhiKali who got daily tuitions @naandi_india 🙌 (Her das who had lost his menial job due to #COVID19 is finally smiling!)

[Manoj Kumar @manoj_naandi]

Meet the Rain Makers who planted 23 million+ trees and get a sneak peek of the magical #Araku

Yes, these are the same farmers who grow the globally acclaimed @arakucoffeein with team @naandi_india

Please 👏 these invisible warriors of #ClimateChange #WorldEnvironmentDay

[nanhikali @NanhiKali]

Home is where the heart is & hope is where the rainbow is!🌈 Thank you for helping our Nanhi Kalis to spread the cheer. 😊💛
#TomorrowWillBeBetter