You are not the customer. But we all knew that already. Ten minutes in Soho in an agency followed by five minutes round the corner in a boozer would have. https://t.co/hHGXyGg0pj https://t.co/5OUh2Mg43S
@cjworrell it's definitely interesting and hard to get clarity. This deck was interesting. I think a lot depends on the category. I'm experiencing a lot of worried clients, but can't say more publicly. https://t.co/zAEQghtCXx
I don’t think it’s true that young people don’t want stuff they want experiences.
They just want a photo of them experiencing experiences to get social validation.
If they really wanted experiences they’d stop blooding staring at their phones during them
An idea is always the answer.
Not:
an ad
channel
technique
story
format
audience
platform
director
social
digital
design
customer journey
endline
experience
purpose
film
celeb
tone
algorithm
photographer
60s
3s
or budget.
(Some of which are sometimes part of the answer).
Love this from Tom Asacker.
From a distance speed looks very necessary, purposeful and productive.
Pretty awesome in fact!.
Up close it hides confusion, anxiety and fear.
Which is never a great place to be.
But wait, here we…https://t.co/PaNm3gRhO5 https://t.co/BeJwJHUD12