Neil Ruffolo

Integrated digital marketing pro. Any opinions expressed are my own. –– 'Be kind, for everyone you meet is fighting a hard battle.'

[Neil Ruffolo @neilruffolo]

In just 12 years the number of Martech solutions/platforms has grown from ~150 to > 11,000. But don't worry, the AI that will be doing your job next year is assimilating them all. https://t.co/laFgHSVsN2

[Neil Ruffolo @neilruffolo]

It won't be long before "content spam" is considered a problem and Google starts flagging AI-generated copy. https://t.co/hrTAvDdFrS

[Neil Ruffolo @neilruffolo]

"Supplies, equipment and tools e-commerce business https://t.co/rg3jmgReSd announced Wednesday that it has reached $1 billion in annual sales through its U.S. website for the first time in a calendar year." https://t.co/HxV3zvbBWO

[Neil Ruffolo @neilruffolo]

https://t.co/DSwYxKJU0J

[Neil Ruffolo @neilruffolo]

"People tend to seek information that confirms their existing beliefs." This is why I always view "best practices" with some degree of skepticism: On the one hand, they can be useful as standards and norms. On the other hand, they…https://t.co/DEpm5xarAf https://t.co/VRWcT0DY21

[Neil Ruffolo @neilruffolo]

https://t.co/MY77gUT2aS

[Neil Ruffolo @neilruffolo]

https://t.co/17gkoytcz5

[Neil Ruffolo @neilruffolo]

https://t.co/duQHbvpTZI

[Neil Ruffolo @neilruffolo]

As #demandgeneration pushes through the trough of disillusionment, the value of paid media and B2B brand salience is reinforced.

#b2bmarketing #brandmarketing #demandgeneration https://t.co/OBEU5uOjos

[Neil Ruffolo @neilruffolo]

Deliberate copywriting matters. https://t.co/zKYOPNkUDX

[Neil Ruffolo @neilruffolo]

The smartest person in the room is almost always the one who is aware of how much they do not know… and vice versa. https://t.co/VMTqiiyWtS

[Neil Ruffolo @neilruffolo]

https://t.co/ypQI2uEOFM

[Neil Ruffolo @neilruffolo]

Watch James Dorn and J Schneider discuss how more B2B suppliers are developing underserved segments and diversifying revenue streams. Get the Manufacturers Direct Selling Survey results.

#postpandemic #gotomarketstrategy #directselling #industrialmarketi…https://t.co/1w2LnxXVtW

[Neil Ruffolo @neilruffolo]

... And people look at me funny when I suggest B2B content should aim for a readability score of Grade 9 or lower. #contentmarketingstrategies https://t.co/7xdqi124q5

[Neil Ruffolo @neilruffolo]

According to Digital Commerce 360 survey, more than 1/3 of all B2B buyers (35.5%) will order online a lot more in 2021. https://t.co/tyya9mlBJZ

[Neil Ruffolo @neilruffolo]

Payment request API to streamline ECommerce Checkouts, Improve Security #ecommerce https://t.co/lhvAa4IkNc

[Neil Ruffolo @neilruffolo]

A marketplace like Amazon Business represents the best chance for many industrial manufacturers to coopt advanced tech and level-up digital commerce capability. https://t.co/7Km3lwpB6U

[Neil Ruffolo @neilruffolo]

"MDF often has weak relationships to deal volume, size or velocity across any reasonable time horizon." https://t.co/mV1qyf0tQu

[Neil Ruffolo @neilruffolo]

Those running digital ads for @1800CONTACTS have gone too far inundating me with pre-roll ads on YouTube (presumably because I am due to re-order my lenses). Enough already! Please consider limiting the delivery frequency on your CRM retargeting campaigns.

[Neil Ruffolo @neilruffolo]

55% of #manufacturing marketers say top challenge is overcoming the traditional marketing-and-sales mindset. https://t.co/Up9KSze7r7