Neil Thomas

CTV & Programmatic Growth Specialist

[Neil Thomas @neilthomasau]

What I want you to do right now:
Open your YouTube Studio.
Pull data from August 10 to today.
Segment by device.
Screenshot the desktop dip.
Then tell me in the comments what you see.

[Neil Thomas @neilthomasau]

Turn a scary drop into a clean read.
I watched my YouTube views fall in mid-August.
My first thought was algorithm change.
I was wrong.#YouTubeViews #AlgorithmChange #ContentCreator #ViewsDrop #YouTubeAnalytics

[Neil Thomas @neilthomasau]

This taught me something crucial:
Analytics gaps happen outside your control.
Filter lists update.
Browsers change.
Tracking breaks.
Your job is to SPOT it fast and explain it clearly.

[Neil Thomas @neilthomasau]

If this helped you think through the Dec 16 shift, let me know in the comments.
And if you're planning tests before launch, I want to hear what you're prioritizing.

[Neil Thomas @neilthomasau]

Your chatbot chats become ad fuel.
Starting Dec 16, 2025, Meta will mine every conversation you have with Meta AI to personalize ads across Facebook, Instagram, WhatsApp, and Messenger.#MetaAI #PrivacyConcerns #PersonalizedAds #DataMining #SocialMediaPrivacy

[Neil Thomas @neilthomasau]

This is the new normal.
AI conversations aren't separate from advertising anymore.
They ARE advertising.
What's your move?