Iโll tell you what, yโall do 3k likes and Iโll release a free video on YouTube for how I approach the wheel strategy.
Weโll see how bad anyone really wants to learn or they just wanna play on the their keyboards.
And this is where we go from here, with our future shining brightly.
Our AMC Go Plan is working exactly as designed. Even before the industry box office roared back to life in the second quarter, we recognized that state-of-the-art laser projection, more comfortable seating, expanded food and beverage offerings, and a growing focus on premium large format and extra-large format experiences make visits to our theatres even better.
Our premium auditoriums are operating at close to three times the occupancy of a regular auditorium and command a healthy price premium to boot. Clearly, moviegoing guests prefer to see their favorite films in the most immersive, most spectacular formats possible.
AMC Entertainment is the worldwide leader in offering the most IMAX and Dolby Cinema screens, and we're continuing to roll out more IMAX, Dolby Cinema, Prime, iSense, XL and Laser equipped screens.
The combination of a resurgent box office, our unparalleled theatre footprint with premium experiences galore, our compelling marketing programs and our increasing financial strength have a flywheel impact when they all are happening simultaneously.
So at AMC, we look to the future with optimism and confidence and believe that AMC is well positioned to deliver long-term shareholder value.