Alex Hubert Iwaniuk

Software Craftsman turned Media Buyer. Helping Business Coaches leverage Paid Traffic. Father, husband, runner, zen student, 🥶 loving, 📕 author

[Alex Hubert Iwaniuk @neotyk]

468s cold. 46s warm.
moved one line.
0.5s.

postgres was secretly detoasting 9.5GB of JSONB to check IS NOT NULL.

EXPLAIN cost: within 2% of the fast sibling.
cost model is vibes.
read your buffers.

[Alex Hubert Iwaniuk @neotyk]

@SynabunAI 47? rookie numbers.
I once loaded an MCP that ate 180k tokens just to initialize. Couldn't even ask it a question, the context window was already dead.

[Alex Hubert Iwaniuk @neotyk]

You're hoarding Claude Code plugins like it's 2014 and you just discovered Spacemacs.

Same energy. Same ending.

You'll strip it back to 5 things you actually use and wonder why you didn't start there.

[Alex Hubert Iwaniuk @neotyk]

Snowboarding in the Austrian Alps with my fam.

Meanwhile, my client's conversion tracking is dead.
API said everything was fine.

2 days later I run the numbers. Stomach drops.

63 missing conversions.

We got every single one back.

https://t.co/uRfOweg0Ub

[Alex Hubert Iwaniuk @neotyk]

Spent a decade clicking through GTM setups manually.

Tried automating last year. Failed hard.

Yesterday I let AI build a client's container. Verified every API call.

It worked. 2-5x faster.

The trick? AI executes your expertise. You verify every step.
https://t.co/HCIarjuO40

[Alex Hubert Iwaniuk @neotyk]

My clients spend $100k/month on ads without precision tracking.

They scale just fine.

Because sophisticated tracking is a scaling lever, not a validation tool.

Most marketers get the sequence backwards.

Wrote about when tracking actually matters:

https://t.co/sv2gANRnAU

[Alex Hubert Iwaniuk @neotyk]

@godofprompt GEMINI

[Alex Hubert Iwaniuk @neotyk]

@maxxmalist OFFER

[MAX @maxxmalist]

when i started i was testing 2–3 low-ticket offers a day

now with ai you can push that to 5–10 easily

more testing gives you more data = faster wins and more money made

like, rt + reply with 'OFFER' and i'll send you step-by-step playbook on how to create and test offer in just an one hour (must follow so i can dm)

[Alex Hubert Iwaniuk @neotyk]

@IMJustinBrooke Word.

[Alex Hubert Iwaniuk @neotyk]

Chasing the next AI toy? Stop.

The real leverage?

AI for BETTER #AIPrompts.

Built a "Prompt Assistant" that eats prompt engineering research.

Now Gemini gets laser-focused.

One-time setup, consistently better output.

It's about results, not just playing.

Comment “Prompt”

[Alex Hubert Iwaniuk @neotyk]

Takeaway: Don't treat all conversions equally.

Map what really matters.

Use Custom Events for high-value actions.

Optimize campaigns for those specific events.

Feed the algos the right signals.

Find your best customers.

Hit the bottom line.

[Alex Hubert Iwaniuk @neotyk]

Alright, let's talk conversion tracking.

Slapping a generic 'Purchase' pixel on your site?
That's basic.

If you're selling anything high-ticket or with options, you're leaving money on the table by telling ad algos all sales are equal.

They're not.

[Alex Hubert Iwaniuk @neotyk]

This needs robust tracking, obviously.

Your standard pixel is a start, but for this to really work reliably (think iOS, blockers), you need server-side tracking.
CAPI for Meta, server-side GTM for Google.

Gotta ensure those high-value signals get through cleanly.

[Alex Hubert Iwaniuk @neotyk]

@apollonator3000 Lead qualification with AI in lead gen ads.

[Alex Hubert Iwaniuk @neotyk]

Me: Please rewrite this for me so ...
AI: Give me a few days to rework this.